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22 Fashion
1. 2. 3.
4. 5. 6.
REX IN THE CITY GOING FULL THROTTLE
London-based label, P.A.C, is as British as Sid Vicious and as Already the world-leaders in motorsports apparel, Alpinestars,
pretty as Cheryl Cole. Heavyweight Secret Wars artist, Jimi Crayon, just aren’t content. They’re pushing things forward, staying streets
is on the design team, alongside big dog Club night, Kung Fu’s ahead of the pack with their new urban collection, spotted draped
marketing genius, Tan One. P.A.C. stands for Pretty All City, or over fast-living superstars like Pharell Williams, Tyson Beckford
Pattern And Colour and, with their first run selling out quicker and race-car jazz-horse Jay Kay, more famous for flinging it up
than Michael Jackson tickets, these are the ones to watch. the delectable Denise Van Outen than anything else in my mind…
Making their mark in a market heavily saturated in American The new ‘Vroom and Boom’ lines, forming Alpinestars ‘Daytona’
culture, these Del Boys of design have thrown a bit of Britishness range, launch this summer, combining some loud-ass manga-
back into the bag, shaken it up with a 5 Star feel for graphics and a style graphics with crazy all-over prints of Alpinestars athletes,
strong nose for style and set the standard for killer clothing. including legendary rally driver, and co-founder of DC Shoes,
Ken Block, being launched across the tees and boardshorts.
Designed and manufactured in London taaahn, P.A.C. shares a
love for UK heritage, with influences from art and architecture, to The freshest Vroom prints are splashed all over their Superbike-
The Clash, black cabs, red buses, Big Audio Dynamite and William inspired zip-through hoody and accessories line in winning
Hogarth, R.I.P. colours such as ‘Formula 1 Red’ and ‘Competition Orange’. Their
retro belts, wallets and caps are trophy material fo sho. Alpinestars
Working on more projects than Obama, these guys are producing products are getting nuff love throughout the D&B scene as well
a full range of garms from rugged jackets to tartan print trousers with Evil B, Rhymes, Heist and Logan D all repping the brand.
and bitch-slappingly bright tees and trappings. Talking of which,
upfront collabos with A Child Of The Jago, Terrorist and a DJ www.alpinestars.com
Martelo Mixtape in conjunction with Trapstar are on the way.
images 4, 5, 6
With fans from Ruff Squad, to Roll Deep, Daniel Merriweather,
Mark Ronson and Mick Jones outta The Clash, I don’t know why
these guys aren’t bigger than Jesus.
www.prettyallcity.com
www.childofthejago.blogspot.com
www.secretwars.co.uk images 1,2,3
www.kmag.co.uk
K22-24_Fashion.indd 22 19/3/09 16:47:06
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