| IHRSA Report | Member News
ASSoCIATE PRoFIlES ASSoCIATE NEWS
AVID Fitness Celsius, Inc.
u
Celsius, a scientifically formulated drink that helps indi-
viduals burn more calories, is gaining additional scientific
support from a clinical study that was published recently
in the Journal of the International Society of Sports Nutrition.
In a study by the University of Oklahoma’s Metabolic and
Body Composition Laboratory, a test group of previously
sedentary individuals who consumed Celsius before
u
Manufacturing since 1962, AVID Fitness workouts lost significantly more fat mass and gained
supplies hotel fitness centers, spas, more muscle mass than the placebo group; they also
independently owned gyms, and corporate significantly improved their cardiovascular endurance. Celsius contains no sugar,
health club chains with disposable and preservatives, high-fructose corn syrup, aspartame, or artificial flavors, and has
reusable headsets. These low-cost, durable very low sodium.
—|
headsets are compatible with most audio
entertainment equipment, and can be
Cybex International, Inc.
used as a complimentary service to
u
Cybex International, Inc., has rebranded the
members, or as a way to increase profits
Cybex Institute, its research arm, as the Cybex
through resale. Custom designs and
Institute for Exercise Science, to better reflect
replaceable ear pads—for reuse and safe
its mission of disseminating scientifically
for exercise science
hygiene—are available. AVID also provides
accurate information applicable to fitness,
facilities with low-cost, high-quality
sports performance, and clinical medicine. Led by executive director Paul M. Juris,
amenities, such as water bottles and
Ed.D, the Institute for Exercise Science partners with universities, hospitals, and
fitness towels, with competitive pricing,
sports performance organizations nationwide, exploring such areas as cardiac
same-day shipping, and samples. For
health, obesity, orthopedic impact, sports, and human performance. The research
more information, contact the company
outcomes, which will be made public, will also be applied to the development of
at 888-575-2843; 401-846-1300;
Cybex equipment, as well as programming for health clubs and consumers.
—|
www.fitnessheadphone.com.
—|
HOIST Fitness Systems, Inc.
Club Sentry Software
u
Jeff Partrick, CEO of HOIST Fitness
Systems, Inc., is a majority investor in The
Gym Store, LLC, which recently purchased
the remaining assets of the former Busy
Body Home Fitness Company, which was run
by Fitness Holdings International. The Gym
Store, a group of private investors, will oper-
u
Club Sentry Software has been providing
ate seven Southern California retail stores
club-management software since 2002.
under the Busy Body name. Also being
The Club Sentry Base Module has all of
incorporated into The Gym Store’s business is OC Gym Equipment in Newport
the basic functionality to run a club,
Beach, California, which was owned by Dave Silva, who has been named The Gym
including member/prospect tracking,
Store’s new director of retail operations.
—|
member/guest check-in, custom mem-
bership plan definitions, employee tracking
Les Mills International
and security, mail-merge for e-mail or
u
Les Mills International recently partnered with
postal delivery, custom fields, and an
Nestlé Fitness breakfast cereals on a global promo-
abundance of reports. Optional function-
tion. Look for limited-edition, complimentary video
ality includes photo ID, point of sale, billing
disks of either BODYCOMBAT, a Les Mills martial-arts-
and invoicing, merchant services, and
based workout, or BODYJAM, a dance-inspired routine,
scheduling. Club Sentry can run a club
attached to Nestlé Fitness cereal packets. Available
from a single computer or on a network
in more than 48 countries and 11 languages, the
with task-specific workstations. For more
20-minute programs offer a taste of Les Mills’ group-
information, contact the company at
exercise sessions; in some countries, free class
888-846-8484 or
www.clubsentry.com.
—|
passes are included for use at local facilities. “This is >
92 Club Business International | DECEMBER 2009 |
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