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Happy Birthday! to The step
Its strength-specific BODYPUMP program makes bar- for them.” Like many industry manufacturers and
bells a part of the action; BODYVIVE, a low-impact distributors, OPTP offers an array of tempting
choice, involves VIVE balls, VIVE tubes, and optional accessories, including resistance bands, foam rollers,
hand weights. exercise balls, and the Stretch-Out Strap. “Our
Elastic bands, tubes, and cords have been gaining two newest accessory products,” says Hall, “are our
in popularity, and, like every other type of accessory, TheraBand Loops and the yoga and Pilates Wedges.”
continue to get better. New from SPRI Products, Inc., Power Systems, Inc., of Knoxville, Tennessee,
the Libertyville, Illinois, firm, is its extensive braided also fields an impressive lineup, including mats,
tubing series, which is incredibly flexible and durable. steps, and barbell sets, but one of its hottest new
“For years, trainers have been using tubing in more items is the kôr Kettleball, which capitalizes on the
and more dynamic ways,” explains Adam Zwyer, the growing interest in kettlebell training by making it
company’s director of marketing and operations. less intimidating and dangerous. Unlike traditional
“So SPRI worked with a group of trainers to develop kettlebells, which are made from cast iron, the kôr
a rubber resistance product that would be perfect Kettleball is fashioned from a pliable material that’s
for the new applications they were beginning easier on both the hands and floors.
to devise.” “The Kettleball is a great tool for instructors to
utilize in a group-exercise environment,” notes Monty
Kilburn, the vice president of marketing for Power

Accessory-based
Systems. “It’s a beautifully designed product with a
consistent shape that allows for uniform instruction of
programs are going
technique. The fact that it bounces off of flooring with-
out damaging the surface solves another major kettle-
to continue to grow
bell problem.”
in popularity.
SPORTSMITH, LLC, of Tulsa, Oklahoma, definitely
Another SPRI innovation, and an

lives up to its claim of being “your fitness parts and
products superstore” when it comes to accessories.
Steps, mats, body toning bars, wrist weights—the
acknowledgement wealth of possibilities goes on, and on, and on.
of the step’s ongoing importance, is the Slanted Riser. Another company, however, that focuses on a
“It allows the step to be used in new ways, ranging single, rather special exercise protocol is Fitness
from an angled step to an incline/decline bench,” says Anywhere, Inc., of San Francisco, which markets
Zwyer. “It’s having a real impact on group fitness and the TRX Suspension Trainer. The device, devised by
personal training.” a former Navy SEAL so he could continue training
“Using accessories allows an instructor to engage while in the field, basically consists of two nylon
and motivate a large group of people,” points out straps that can be attached to any secure surface
Joey Hall, a spokesperson for OPTP, of Minneapolis, (e.g., a doorway, beams, or weight rack), facilitating
Minnesota, “while at the same time, helping each some 300 hundred exercises, employing one’s own
participant achieve a workout intensity that’s just right body weight as resistance.
42
Club Business International | DECEMBEr 2009 | www.ihrsa.org
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