CPR lessons, and lectures on special topics, such
as nutrition,” she explains. “We finished with
ADDITIONAL rESOUrCES
a Family Fun Day, which was attended by more
than 300 people.”
• For guidelines to help you create your own wellness
Many clubs’ programs involve fundraising efforts.
programs, visit the IHrSA Wellness resource Center at
For instance, during Get Active America! week, the
www.ihrsa.org/wellness.
Gold’s Gym in Charlottesville, Virginia, raised money
for their local Leukemia Society. Similarly, the • For updates on health policy, news, programming tips,
Hockessin Athletic Club in Hockessin, Delaware, special observances, etc., go to
www.twitter.com/
participated in their local MS Society’s Bike to the IHrSAwellness. —|
Bay, a 150-mile bike ride.
“
We always encourage
our franchisees to be
extremely involved in
their communities and to
include nonmembers in
health fairs and fitness
assessments.
puBlIC relatIons
”
Whatever type or size of program you decide to
offer, it makes good sense to reach out to the press.
Involving the media increases public awareness
about your efforts, provides the visibility you
Anytime Fitness
require, and helps ensure your success. outreach in action
Take for example, Daniel Harper, the general
manager of the Gold’s Gym in Charlottesville. When
he staged Get Active America!, he contacted an
acquaintance at a local news station, and, as a result,
Charlottesville
its morning news program was filmed in the club’s
Gold’s Gym employees
lobby and broadcast to the entire town. Similarly,
Crystal Cameron,
Merritt secured a 12-minute radio spot to promote Daniel Harper
her Get Active America! open house and other activ-
ities. “The spots promoted our Sportsclub brand
throughout the community,” she reports. “They also
produced seven new memberships.”
Robyn Dalton, the general manager of the Beacon
Hill Athletic Club in Boston and a Get Active Amer-
ica! fan, also savored the bottom-line results. “This
program is a great way to get people into the gym,”
he says. “It definitely got us a lot of new members.”
Having a positive impact on people’s lives is, of
course, the most important reason to offer health-
promotion programs and, for club operators and
fitness professionals, the most rewarding benefit. So
while the buzz surrounding preventive healthcare
and wellness is still going loud and strong, make your
club more relevant than ever by making productive
use of wellness programming. —|
www.ihrsa.org | DECEMBEr 2009 | Club Business International
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