Buzz for Your Club
Hockessin club members in ms society’s
Bike to the Bay fundraiser
“
This program is a great way to get people
into the gym. It definitely got us a lot of
new members.
Wellness programming also allows your members
IHrSA HEALTH-PrOMOTION PrOGrA
”
MS
to vary their exercise regimen, and makes them feel
as though they’re getting more out of their member-
ship. Andrea Merritt, the childcare director for three
Sporstclub locations in upstate South Carolina,
points out: “Members get to step out of their comfort
zone and break their regular routine, which is criti-
• Get Active America! is a one-week event held each
cal to their ongoing success.”
May at IHrSA clubs throughout the country to introduce
newcomers to the health club environment. Participating
CoMMunIty InvolveMent
facilities host a three-day open house, present guest
Health-promotion programs benefit your members,
lectures, conduct group-exercise classes, etc. IHrSA
but they should also involve nonmembers and pros-
provides a comprehensive companion tool kit.
pects, embracing the entire local community. This will
enhance your reputation as a socially responsible
business and valuable health resource.
“We always encourage our franchisees to be
extremely involved in their communities and to
include nonmembers in health fairs and fitness
• I Lost It at the Club! is an annual eight-week weight-loss
assessments,” says Mark Daly, the national media
program that gets under way next month. Participating
director for Anytime Fitness, the Hastings, Minnesota-
IHrSA clubs host weekly or biweekly weigh-ins, group
based fitness franchise. “We also encourage them to
meetings, and team activities. The association provides
conduct fitness assessments at local businesses.”
a valuable package of program support materials. For
Dawn Bunyon, who ran Get Active America! at
more information or to enroll, log on to
www.ihrsa.org/ ACAC in West Chester, Pennsylvania, also stresses
ilostitattheclub. —| community outreach. “We hosted free classes,
38
Club Business International | DECEMBEr 2009 |
www.ihrsa.org
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