| CBI Interview |
CBI: You spoke about the rapid KrANKING TOWArD ALL-INCLUSIvE FITNESS
expansion that you oversaw at
Noah’s Bagels and Jamba Juice.
Two years ago, Club One took the industry lead with respect to Kranking, a new
How much has Club One grown
aerobic exercise program developed by Johnny “Johnny G” Goldberg, the creator
since your arrival?
of Spinning. The chain obtained the exclusive right to install Goldberg’s Krankcycle,
an innovative upper-body ergometer, in the Spinning studios at all its Club One and
Jm: We’re a privately held company,
Frog’s Fitness locations, from San Francisco to San Diego.
but I think it’s fair to say that our top line
has increased by about 60% over the
“Kranking has been a huge help for people with lower-limb injuries,” reports Jim
past five-or-so years. During that time,
Mizes, Club One’s president and CEO. “Using the Krankcycle, they’ve been able to
we’ve developed the community-center
continue their cardiovascular exercise while their injury heals.”
channel, which has contributed five new
Mizes and his team have just taken another impressive step: this month, Club
sites to the total, and we’ve also added
One will be the first club company to introduce a new version of the Krankcycle,
four new commercial clubs, as well as
manufactured by Matrix Fitness Systems, which features a removable seat for
numerous worksites. wheelchair access.
To celebrate, Club One recently hosted rock on the Green, an inclusive fitness
CBI:
event that raised nearly $200,000 for the Challenged Athletes Foundation. Club One
What are some of your goals for
the company for the near future?
has been a supporter of the San Diego-based foundation for 10 years.
“We had 170 Spin bikes and 40 Krankcycles on the marina green overlooking the
Jm: We’ll continue to push hard on
Golden Gate Bridge,” says Mizes. “It poured rain, but every cycle was in use. We had
the innovation and technology fronts.
people in wheelchairs who, for the first time, could roll right up to the new Krank-
We’re hopeful that, when the economy
cycle and begin to exercise. To see these adults and many young children with
and credit markets loosen up, we’ll
smiles on their faces—it was just so emotional.”
be able to return to a number of devel-
recently, the chain also launched Project visAbility, a nonprofit initiative
opers who had an interest in building
that encourages physically disabled individuals to become certified instructors of
clubs and reopen that channel, as well.
“Spinning and Kranking” group fitness classes. —|
CRUNCH trains on TRX.
EQUINOX trains on TRX.

URBAN ACTIVE trains on TRX.


WHAT ABOUT YOU?
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*Leasing and financing available
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deliver the ROI you want and a workout your clients will love.
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