Pub 2311 p4 News 19/11/09 13:22 Page 4
4 Monday 23/11/09 thePublican
www.thepublican.com
This Week News
MAGNERS
BERRY GOES SABMILLER ON THE UP
ON TRIAL IN
IRELAND
GLOBAL BREWING to pick up ued to take share in a number of
giant SABMiller has market markets.
reported volumes of share in a “The weakness of our major operat-
EXCLUSIVE
its lagers in the UK number of ing currencies against the US dollar
leapt 15 per cent in the its key has affected reported results, but we
A NEW fruit-flavoured variety of first six months of the markets. have continued to generate a strong
Magners named Bulmers Berry is current financial year. Graham underlying performance.”
currently being trialled in the on-trade The brewer said the Mackay, the Looking ahead MacKay said the
in Ireland, ahead of a wider release like-for-like perform- brewer’s group expected the current trading
across the UK next spring. ance had been under- chief execu- conditions to continue in the second
The new flavour, which is in the pinned by Peroni Nastro tive, said: “In half, “as unemployment, retail spend-
testing and research stage of develop- Azzurro’s 35 per cent some of the ing and other consumer indicators lag
ment, has been made available to a growth. toughest the reported stabilisation of GDP in
number of bars in Dublin. As a group SABMiller economic many key markets”.
C&C, owners of Magners, would said it had seen a one per conditions SABMiller said input costs would
not comment on the trial, but a rival cent decline in overall seen for continue to be affected by existing
in the flavoured cider market told The organic lager volumes, decades, we contractual obligations, but start to
Publican that the product had been although it still managed have contin- ease towards the end of this year.
seen in a number of bars in the
Dublin area.
“The new flavour is being taste-
tested in Ireland as we speak, and we
expect them to launch it early next
year,” the source said.
Magners drinkers had been polled
earlier in the year via the brand’s FOOD FIGHTS
Facebook page as to what flavour
they would like to see, with sugges-
tions including raspberry, cranberry
and watermelon.
Speaking to The Publican last
month, John Dunsmore, chief execu- RECESSION
tive of C&C, confirmed there would be
a “new brand proposition” for Magners
in 2010, but would not go into specifics. Value for money and diverse menus help food pubs survive
Magners was widely criticised when
its pear variant was beaten to market
by many of its competitors, with
EXCLUSIVE
Craft Guild of Chefs, said the Food
Magners Pear finally being launched Report highlighted the fact that more
in March last year.
By Daniel Pearce
Cheese & onion: the
customers were looking to alterna-
The new drink is believed to be
danielp@thepublican.com
tive, cost-effective venues for out-of- nation’s favourite
a blend of different berry fruits, FOOD PUBS are responding to the home dining.
although the exact flavour profile is recession with a better value-for- “Pubs can offer good-quality food Cheese & onion has been confirmed
as yet unconfirmed. money offer and more diverse menus with local produce and quality ingre- as the favourite crisp flavour in UK
– and growing their sales as a result. dients in a range of atmospheres pubs in The Publican’s Food Report
The Publican Food Report 2009 has from casual and relaxed through 2009.
RELIEF AT
blown a hole in claims that pub food to the fine- More than three out of 10
is in the doldrums. Of 182 pubs dining or (31 per cent)
surveyed for the report, more than gastro-pub Publican
SPEECH
four out of 10 (43 per cent) have seen experience – readers say
their sales grow in 2009. having more the flavour is
Pubs have kicked back at the reces- flexibility than now the top-
sion by introducing more ‘two for one’ high-street selling bagged
THE INDUSTRY can breathe a sigh of deals – up nine per cent to 26 per cent competitors,” he snack in their
relief after being spared any new – and discount offers. said. pub – beating
shake-up in the Queen’s Speech. But the report also makes it clear He also ready salted into
Measures to steer Britain out of that cheaper prices are not the only praised the fact second place.
recession and to keep a tight rein on game in town. pubs were now The Food Report
bankers’ excesses were among the While traditional British food is offering a confirms research
key policy proposals announced. more popular than ever in pubs, there variety of meal from Mintel earlier
That contrasts with last year when have been significant rises in healthy occasions, this year which
licensees were in the firing line. options – now in more than four out from breakfast also said that
They were hit with the Policing and of 10 (42 per cent) pubs – as well as to dinner, and cheese & onion
Crime Bill – which is now law and vegetarian and ethnic dishes. a range of was now the most
includes the controversial mandatory And more pubs are getting behind dishes. popular crisp flavour
code of practice. national events such as The among UK
This includes a crackdown on irre- Publican’s Proud of Pubs Week as • The full consumers.
sponsible promotions and pubs being they look to lever extra sales with Food Report For more see ‘It’s
forced to offer smaller wine and spirit factors other than price. starts on in the bag’, page 41.
measures. Martin Bates, chief executive of the page 27.
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