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FEATURE: IRELAND
Pavilions of
SPLENDOUR
Chartered Land is progressing with its ambitious plans to turn the northern suburb of
Swords into a major retail destination
M
arks & Spencer has given its seal of approval to Swords was the potential for massive population growth. “Swords’
Chartered Land’s plans to create a massive retail population is projected to grow from 40,000 to 100,000,” he
destination at Swords Pavilions in North Dublin, by inking explains. “Obviously that may take longer than previously thought,
a deal that will create its biggest store in Ireland at 14,000 sq m. but the area is earmarked as the natural expansion area for Dublin.”
The new store will anchor the latest extension to the Pavilions, This view is confi rmed by Jonathan Smith, head of Ireland for
which will take the scheme close to 100,000 sq m. The centre Marks & Spencer. “We’ve been looking at the location for some time
currently attracts 10 million visitors a year, and once the extra space and are delighted to have secured such a prime position,” he says.
comes on-stream this is expected to rise to 15 million, allowing it to “This new M&S allows us to signifi cantly strengthen our of_f er in the
function as a full regional shopping destination to balance the array North Dublin region.”
of centres to the south of the capital. The accessibility of Swords Pavilions is also going to be
“We received planning permission for this expansion to Swords enhanced by a raft of infrastructure improvements, some already
Pavilions in September,” explains Chartered Land chief executive under way and others in the planning stage. The site is adjacent to
Dominic Deeny. “The commitment of Marks & Spencer as our anchor the M1 and only three miles from the M50, and the extension will
department store is a signifi cant milestone in our development plan include the creation of a regional bus terminal.
and recognition that Swords has become the destination of choice But by far the biggest improvement will be the construction of a
among shoppers in North Dublin.” new station at the centre for Metro North: the planned high capacity,
Current tenants at Swords Pavilions include Zara, Tommy Hilfi ger, high frequency transport system that will link Dublin city centre with
H&M, Mango, Champion Sports, A-Wear, Dunnes Stores, HMV, the Airport and Swords.
Superquinn and Benetton. And according to Chartered Land’s Sean
Doyle the focus will now move on to leasing the MSUs with a view to Find out more:
securing funding over the next 12 months. “With a fair wind we’ll be For more information, please contact the author or visit the website:
on site in 2011 and open in 2014,” he says.

www.shopping-centre.co.uk/ireland
Doyle says that one of the key factors that attracted M&S to

graham.parker@jldmedia.com
SHOPPING CENTRE November 2009 www.shopping-centre.co.uk
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