It’s oft en the way they are compensated an exception for overseas students. Now, as much in tuition and fees as Oregon resi-
that rubs people the wrong way. Many ad- some policy advocates say the profi t motive dents. Th e university expects to break even
missions professionals reject the notion of should be removed from all college recruit- next year and make a profi t in the third year.
incentive- or commission-based overseas ing, domestic and overseas. Th at’s aft er paying INTO half the freshman
recruiting. Th ey insist that the agents’ inter- For example, the National Association tuition and about 10 percent commissions
est in being paid overshadows their desire to for College Admissions Counseling’s (NA- for sophomores, juniors and seniors.
direct a student to the school for which he CAC) Statement of Principles of Good A group of educators insist that American
or she is best suited. Queasy about a system Practice includes a ban on commissions universities need the help but appreciate the
in which college selection advisors have a based on the number of students recruited. risks involved. Th ey recently established the
fi nancial stake in the choice, critics fear the It does not make any exceptions for interna- American International Recruitment Coun-
college admissions process could resemble a tional recruiting. cil (AIRC). It’s a non-profi t organization con-
global bounty hunt. Meanwhile, agents help Asian families trolled by 40 U.S. campuses. Th e AIRC ob-
One agent new to the U.S. is IDP Edu- who speak little or no English navigate the jective is to develop ethical standards and best
cation, and they claim to have to placed bewildering process of producing tran- practices for the recruitment of international
30,000 students in Australian universities. scripts, selecting a college, and getting a students by foreign-based agents.
Th ey believe one barrier in the U.S. is elit- visa. For American schools that are not well Th e jury is still out on whether AIRC can
ism. “If the elite U.S. universities continue to known abroad, and who do not send admis- eff ectively police the practice. Meanwhile,
put student recruiting in a category by itself, sions offi cers on foreign recruiting trips, lo- foreign students will continue to be an impor-
apart from the standard practice worldwide, cal agents may be the most eff ective way to tant presence on American campuses. How
they run the very real risk of isolation and compete. they get there will be discussed and debated
a fall from prominence,” says Mark Shay, a Th at’s why Oregon State University in greater measure these days.
TC
regional director for IDP in the U.S. “Th e turned to an outside recruiter to fi nd stu-
use of local recruiting agents is now a key dents and help them make the transition
strategy for universities all over the world.” to American university life. Oregon State’s
Stacie Nevadomski is a speaker, writer
A legal disparity muddies the matter. foundation invested $900,000 to team
and consultant who spent
Federal law forbids paying domestic ad- up with London-based INTO University
years living and working
missions personnel based on how many Partnerships. Th e deal produces foreign
abroad. Contact her at
students they enroll. But U.S. law makes students who pay approximately three times
StacieNBerdan@aol.com
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