boon or bounty hunt?
der Secretary of State for Public Diplomacy numbers are plateauing. American cam- for students from India, China, South
and Public Aff airs Judith A.
McHale.India, puses can be expected to compete even Korea and Mexico. Th e use of educational
China and South Korea—in that order— more for foreign students around the world. agents is a common professional practice
continue to send the most students. And Th underbird School of Global Man- today. Agent use has helped Australia, the
they do so in increasing numbers every year. agement attracts foreign students with a UK and Canada grow their international
Together these three economic powerhous- combination of marketing and exchange enrollments in past years.
es account for more than 40 percent of the agreements. According to Professor Man-
foreign students in the United States; Asia sour Javidan, Dean of Research, the homes Agents, recruiters and brokers
in its entirety accounts for 60 percent. Th e of about half of Th underbird’s students are Th e most selective universities, deluged
same three universities remain the top desti- outside the U.S. and they recognize Th un- with applications, don’t need them. Other
nations for international students: derbird as a strong brand associated with institutions, not so well known, have little
global management. hope of attracting the number and range of
Cash crop It takes money, people and time to de- foreign students they desire without out-
As Americans wrestle with 10 percent un- velop an international reputation. Com- side help.
employment, reduced discretionary spend- petition for international students is stiff , Th e use of agents sometimes raises un-
ing, and rising tuitions, domestic student particularly with Australia and the UK, comfortable questions and strong feelings.
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