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www.mediaweekme.cme.ccooomm Issue 0050 15 November 2009
BACK TO THE EFFIES A STICKY
CLASSROOM EFFORTS SUBJECT
A new regular feature A selection of How planners use
on careers kicks off winners from this Velcro and glue to
with a look at education month’s Gemas get interactive with
in the media Effies MENA awards consumers
p12 p14 p21
Murdoch set for UAE date
News Corp boss to co-chair Abu Dhabi Media Summit with Microsoft and Publicis heads
By PAUL McLENNAN summit is due to take place on
UAE Global media leaders in- Wednesday, featuring ADMC’s
cluding News Corp chairman chairman HE Mohamed Khalaf
Rupert Murdoch will headline Al Mazrouei and CEO Edward
the first ever Abu Dhabi Media Borgerding. Murdoch will also
Summit in March 2010. appear via video link up and will
Organised by Abu Dhabi Me- share his thoughts on the UAE
dia Company (ADMC), the un- hosting such an event.
precedented gathering is being Local media exec Avi Bho-
billed as “arguably the largest jani, group CEO and managing
meeting of global heads of me- partner of Bates Pan Gulf, is im-
dia in the world”. pressed ADMC has managed to
Co-chairing the event with secure such high-profile guests.
Murdoch (pictured) will be “This is really putting the UAE
Steve Ballmer, CEO of Micro- on a global footing for media,”
soft; Maurice Lévy, chairman says Bhojani. “Having Murdoch,
of Publicis Groupe; Tim Arm- Ballmer and Lévy in the UAE is
strong, CEO of AOL and Leon fabulous—you can’t get any bet-
Black, managing partner of ter than that. When people of
Apollo Management. this calibre come in, the bar will
The inaugural event, which be raised and standards of me-
runs from 9-11 March 2010 at dia will increase due to the hype
Yas Hotel, is being held under and the event itself. Also if Mur-
the patronage of HH General doch comes then News Corp’s
Mohammed bin Zayed Al Nahy- focus on the region goes up, and
an, Crown Prince of Abu Dhabi. if Lévy comes then Publicis’ fo-
A press conference an- cus on the region goes up, and
nouncing further details of the so on,” he adds.
Madeleine PR appearance ignites angry minorityM
DUBDU AI Late-night phone toddler Madeleine McCann, ily. Some who question the tests were not unnusual and
callsca , aggressive emails and was in Dubai last week talk- McCanns’ role in the Maddie warned Petrov about them.
even legev al threats were re- ing about the PR aspects of case told Petrov that Mitchell (See PR Week, p.19 for full
ceived bce y organisers of the the case. Conference direc- should not have been invited. interview with Mitchell).
rreecenc t PR Congress in Dubai, tor Kosta Petrov says over the Petrov says he told the vocal
prior to Clarence Mitchell ap- past two months he has been groups Mitchell’s appearance
pearpe ing as guest speaker. regularly contacted by indi- was only so he could discuss
Mitchell, the PR guru repre- viduals, and even a PR agency, media aspects of the case.
senting the family of missing opposed to the McCann fam- Mitchell said the pro-
BECAUSE MEN NEED STIMULATION
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