health
St. Jude and Davidson Media Group
Announce 2nd Annual Hispanic
Radiothon to Help Children with Cancer
D
avidson Media Group (DMG) our cause every year, and I know that
and St. Jude Children’s Research the funds raised during Promesa y
Hospital(R) held their second Esperanza will inspire hope in our pre-
annual Promesa y Esperanza (Promise cious patients and their families.”
and Hope) radiothon on October 8th Since opening in 1962, St. Jude has
and 9th. More than a dozen Spanish treated children from all 50 states and
language radio stations across the around the world. From public dona-
country, including Philadelphia, tions such as the Promesa y Esperanza
Charlotte, New Orleans, Providence, radiothon, St. Jude researchers and
Minneapolis, and Kansas City will doctors are able to share medical dis-
encouraged listeners to support St. coveries around the world, including
Jude in its fight against childhood several Latin American countries, to
cancer and other deadly diseases by help increase survival rates for children
calling 1-800-998-VIDA (8432) from with cancer and other catastrophic ill-
7:00 AM- 7:00 PM (EST) to make a nesses.
donation.
The goal of this event is to educate About St. Jude:
the Hispanic community about St. St. Jude Children’s Research Hospi-
Jude, which provides medical care to tal is internationally recognized for its
thousands of sick children regardless pioneering work in finding cures and
of their family’s ability to pay. During saving children with cancer and other
the broadcast, listeners heard emotion- catastrophic diseases. St. Jude is the
al stories from Hispanic patients and Davidson Media Group is committed first and only pediatric cancer center to
families who are battling cancer at St. to helping the children of St. Jude and be designated as a Comprehensive
Jude, including Valeria Ruiz. A native we encourage our loyal listeners to join Cancer Center by the National Cancer
of Puerto Rico, 3-year-old Valeria is in this effort to save children’s lives, Institute. Founded by late entertainer
receiving medical treatment at St. Jude we care about making a difference and Danny Thomas and based in Memphis,
after being diagnosed with medul- giving back to those who need us Tenn., St. Jude freely shares its discov-
loblastoma, an aggressive brain tumor. most”, said Felix L. Perez, President eries with scientific and medical com-
Thanks to St. Jude and donations and CEO of Davidson Media Group. munities around the world. St. Jude is
from monthly donors called Angeles de Davidson Media Group owns 37 Radio the only pediatric cancer research cen-
Esperanza (Partners in Hope), children stations in 19 different markets ter where families never pay for treat-
like Valeria have the opportunity to throughout the U.S. ment not covered by insurance. No
receive cutting-edge medical care. In “We are so grateful to these dedicat- child is ever denied treatment because
2008, DMG dedicated close to 30 ed Spanish language radio stations and of the family’s inability to pay. St. Jude
hours of programming and raised more their generous listeners, who have is financially supported by ALSAC, its
than $776,000 for the children of St. embraced the St. Jude mission of find- fundraising organization.
Jude, one of the world’s premier pedi- ing cures and saving children,” said For more information, please visit
atric cancer research centers. Richard C. Shadyac Jr., CEO of
www.stjude.org. HNM
“It is always great to see how Lati- ALSAC, the fundraising organization
nos throughout the country embrace of St. Jude. “It is heartwarming to see Source: St. Jude Children’s Research Hospital & His-
the mission of St. Jude. Again this year, the Hispanic community rally around panic PR Wire
74 Celebrating over 15 Years of Embracing Diversity WWW.HNMAGAZINE.COM
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