ers of products and services to the air- minority-owned businesses are among Conclusion
line. Administered from the Corporate the fastest growing businesses in the American Airlines is proud of its
Purchasing Department, the program is U.S. and based on their size, can fre- tradition of diversity, the heritage it
represented throughout the corporation quently offer flexibility and innovation bespeaks, and the future opportunities
by supplier diversity advocates, who are that larger businesses have difficulty it represents. Diversity is among the
responsible for supporting supplier providing. American also benefits by company’s core values, but it is also
diversity within their respective depart- using local suppliers, which can some- viewed as a continuing journey. By
ments on a day-to-day basis. times be more environmentally friend- benefiting employees, suppliers and
Success depends on the supplier’s ly, and incorporates geographical engaging customers, American Air-
ability to be price-competitive in the diversity. Diverse suppliers are able to lines has developed a diversity and cit-
marketplace, to provide a quality prod- benefit from American’s brand and izenship philosophy that is an everyday
uct and/or service, and to deliver that grow with the company. part of doing business. It helps us find
product or service in a timely manner. Since the Supplier Diversity Pro- new opportunities that are exciting and
American attempts to match potential gram began in 1989, total expenditures rewarding, and seek ways to enhance
suppliers with customers within the with diverse suppliers reached approx- existing diversity initiatives and identi-
organization, to establish a line of com- imately $3.3 billion. American’s phi- fy new ones. American hopes that their
munication between the supplier and losophy is to concentrate on suppliers business model is one that inspires and
the customer. located in its key cities, continue to motivates other companies to embrace
The Supplier Diversity program grow the pool of certified M/WBEs, a new outlook in diversity and corpo-
offers companies and suppliers the develop a supply base that reflects its rate citizenship. HNM
opportunity to grow together in a customer base, and provide opportuni- Source:
Diversitybusiness.com
mutually beneficial way. Women and ty to that segment of the economy.
WWW.HNMAGAZINE.COM Celebrating over 15 Years of Embracing Diversity 45
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