tailored for small businesses and site for GLBT travelers. Additionally, provide ongoing and ad hoc market
aa.com web pages specifically focused approximately half of American’s trav- feedback on American’s position with-
on women and the gay and lesbian seg- elers are women, and American was in their respective communities and
ment. the first airline to publicly state its offer input on market trends, communi-
American has dedicated sales teams commitment to female travelers. ty concerns and program concepts that
that focus solely on diverse customer
www.AA.com/women offers safety promote growth within these customer
groups, such as the African-American, information, travel tips, lifestyle and groups.
Hispanic, and Gay, Lesbian, Bisexual business related events for women con- By accessing American’s diversity
and Transgender communities. These sumers.
AA.com/women aims to edu- resources, American is able to create
sales teams support and partner with cate, entertain and inform female cus- multicultural marketing initiatives that
many community organizations such tomers on the value of using tailor various offerings to customers
as the NAACP the Thurgood Marshall
AA.com/women as a travel resource based on their travel history, cultural
Scholarship Foundation, and Paul for travel planning and booking. Amer- affinity, sexual orientation and desire
Quinn College. Student sponsorships ican has also established two external to be engaged in specific American ini-
are provided to a number of organiza- advisory councils: one focused on tiatives. As a leader in diversity and cit-
tions including the National Black women travelers, the other on LGBT izenship, American’s focus on reaching
MBA Association; The Dallas Black travelers. Advisory Council members diverse customers as well as employ-
Academy of Arts and Letters; and The
Boys Choir of Harlem. In the Hispanic
community, American supports the
Hispanic Women’s Network of Texas;
Secure your FSecure your Futureuture atat
the League of United Latin American
Citizens (LULAC); National Council
of La Raza (NCLR) and National Telephonics Corporationelephonics Corporation
Association of Latino Elected and
Appointed Officials (NALEO) Nation-
al Conventions; and the Latina Style 50
Best Practices on Diversity Confer-
ence. The LGBT team supports organ-
Great People...
izations such as Human Rights Cam-
paign, Gay and Lesbian Alliance
Against Defamation, Lambda Legal,
and amfAR. American Airlines uses
specialized and diverse advertising,
Great Benefits...
marketing, and public relations agen-
cies to develop insightful programs
that best serve its needs.
In addition, the Internet is a way of
doing business and American uses the
web to generate revenue and loyalty
Great Company...
among its diverse customers as well as
educate and inform them of travel-
related or company-related informa-
tion.
AAVacations.com now has a
micro site,
www.AA.com/rainbow,
aimed at serving American’s loyal gay,
lesbian, bisexual and transgender cus-
tomers who are eager to explore the
Please visit our website at
www.telephonics.com
vacation destinations on this popular or e-mail resumes to:
telephonics@rpc.webhire.com
Web site. American was the first U.S.
Telephonics is an Equal Opportunity Affirmative Action Employer, M/F/D/V
airline to launch a vacation package
WWW.HNMAGAZINE.COM Celebrating over 15 Years of Embracing Diversity 43
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