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articolo gurioli 26-06-2009 19:16 Pagina 2
PROGETTAZIONE MERCATO PROGETTAZIONE APPLICAZIONI
MACCHINARI QUANDO SEMPLIFICARE SIGNIFICA OTTIMIZZARE SCELTE ESTETICHE
E FUNZIONALI PER UN MIGLIORE RAPPORTO UOMO-MACCHINA
MACHINES
E UN CONTENIMENTO DEI COSTI COMPLESSIVI.
WHEN SIMPLIFYING MEANS OPTIMIZING ESTHETIC AND FUNCTIONAL
CHOICES FOR AN ENHANCED MAN-MACHINE RELATION AND A
CONTAINMENT OF GLOBAL COSTS.
Il plus-valore
di un impianto
The surplus value
in a system
Cefla Finishing strongly intended not to be
affected by the world crisis under way, has
boldly and bravely recently presented a
new line of paints for wooden panels, with
a homogenous design and top performan-
ces.
Substantially co-design
The new line of painting has been develo-
ped in a co-design relation underway since
several years between Giorgio Gurioli and
the Cefla Finishing group.
“The synergies that have arisen within the
work group, but above all the willingness
of the technical staff and the manage-
1.
ment, have oriented the project choices
towards structural and economic design
1. La nuova linea di Decisa a non subire la crisi mondiale in atto, aspects- says Giorgio Gurioli, “we don’t sell
verniciatura sviluppata in
Cefla Finishing, con grande slancio e corag- carter” has become the motto of the team
co-design da Giorgio Gurioli
gio, ha recentemente presentato una nuova directed by Luigi Franzoni and by the pro-
e il gruppo Cefla Finishing.
linea di verniciatura per pannelli in legno, ject manager. In the sense that the machi-
1. The new line of painting
dal design omogeneo e dalle caratteristiche ne is not made by redundant bodies crea-
developed in co-design prestazionali elevate. ted for a pure stylistic pleasure, charging
by Giorgio Gurioli and the
the costs of design to the customer: the
group Cefla Finishing.
Sostanzialmente co-design carters are supporting and structural.
La nuova linea di verniciatura è stata svilup- In this project typology one of the most
pata nell’ambito di un rapporto di co-design interesting aspects involves the work flow
in atto da diversi anni tra Giorgio Gurioli e with which the designer is confronted. The
il gruppo Cefla Finishing. distribution of tasks, the roles, the rela-
“Le sinergie che si sono create all’interno tion with suppliers and all the’ war machi-
del gruppo di lavoro, ma soprattutto la dis- ne’ that a major company moves lead the
ponibilità del personale tecnico e di mana- designer, that has completely become an
gement, hanno orientato le scelte proget- integral part of the process, to have a fle-
tuali verso aspetti di design strutturali ed xibility and a respect for the feedback that
economici. – afferma Giorgio Gurioli - ‘Noi are very important. All the more so if the
02 PlastDesign7
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