The GTA Construction Report – November 2009 – PAGE A3
Online networking in the GTA: A new option
STAFF WRITER – The GTA Construction Report
The network publishes an online magazine, The Design
and Construction Report, which is published by the parent
Is the Greater Toronto Area ready for a local sub-group company which publishes The GTA Construction Report.
of the Design and Construction Network? You can visit the Design and Construction Report online at
The online gathering place, established in Washington,
http://www.dcnreport.com, and learn more about the net-
D.C. last fall as a
linkedin.com group, has now grown to work at
http://mydcn.com.
more than 3,000 members, wtih upwards of 100 or more If you wish to join, you can link through your
joining each week.
linkedin.com accouunt. If you aren’t currently using
Several sub-groups have been established to create local
linkedin.com, it is free, as are all the resources described
relevance and allow for regional meetings and events, in- here.
cluding one in Ottawa. “Once you join the network, you may wish to join the
The distinctive quality of the group is that it doesn’t re- Ottawa sub-group and, as membership increases, consider
quire any membership fees, but allow sof virtually istanta- establishing a similar sub-group for the GTA,” says Mark
neous communication and networking. Several local Buckshon, president of the Construction News and Report
groups have started organizing informal networking meet- Group of Companies. He can be reached by email at buck-
ings and events, often sponsored by local businesses.
shon@cnrgp.com.
Discovering social networking opportunities
Only a few trace new business directly to new
online resources, but many see future potential
MARK BUCKSHON
Within the Design and Construction Net- She said Barton Malow is moving for- expertise or geography. As well, “our
– The GTA Construction Report
work, for example, founder Tim Klabunde ward with its next phase in its social mar- human resources directors are involved in
can view the broad growth and evolution of keting initiative. “We have about 25 the Facebook fan page for our internship
Are the Design and Construction Net- the network, and through many relation- bloggers, responsible for participating in program, LEAPS, and one person is respon-
work and other online networking forums ships and much visibility, attracts significant certain areas of the social media plan,” she sible for our Flicker photo streaming .”
and resources leading to useful business op- business to his employer, William H. Gor- said. Responsibilities are divided based on
portunities? The answer, based on several don Associates, Inc. in the metropolitan
interviews and an online survey, is a cau- Washington, D.C. area.
tious “yes” — but only a minority have Liz Kupcha at Cameron Engineering in
Looking for real
DECEMBER 2008
achieved immediate business development New York, however, says her company’
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In our online survey, about one in eight “A lot of our business is repeat business,
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Publishing could be your new career opportunity
able to track business from the social net- referrals would have taken place with cock-
You can be a publisher of a regional construction
www.ottawaconstructionnews.com
working sites I’ve used,” while 60 per cent tail parties or otherwise.”
DECEMBER 2008
publication in your area. We'll pay you a reasonable
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UCON OTTAWA, ONTARIO
say they haven’t received any business at Conversely, Dana Galvin marketing di-
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online networks to the “power curve”, volved in the conversation. People will talk
where a few people at the top have much about your company no matter what. The
more power, influence, and success than the question is whether you are going to be in-
masses. volved in the conversation online.”
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