40 Scotcampus / The Good life www.scotcampus.com
The rise
of the
moob job
sarah Beech
here are currently 130 Facebook groups of non surgical treatments. Dr Taimur Shoaib, performed in under an hour and there is minimal
T
dedicated to bingo wings, 210 groups the consultant surgeon at the surgery on Wilson recovery time, although it will need topping up.
“There is
focussed on cankles, and 362 to Street, said: “The most popular procedure Despite so called pressure on women to look
moobs, only beaten by muffin tops with I perform on men is to reduce the size of good, Dr Shoaib doesn’t think the same kind pressure in
439 pages and beer bellies with 708. the chest.” This is followed by “eyelids and of pressure applies to men. “Men realise that
liposuction”. surgery isn’t just for females. They are [just] more
the media on
Thanks to an increasingly sedentary lifestyle, aware of their own bodies, they are increasingly
bolstered by the popularity of social networking Asked about the increase in men seeking breast trying to look better. There’s nothing wrong with
men to look a
sites which allow us to converse with our friends augmentation he said: “I haven’t noticed an men wanting to look good.”
without leaving the settee, our bodies are increase personally, I’ve always had a steady
certain way.
getting fatter. stream of men.” The surgery offers both male One man with moobs, who didn’t wish to be
chest reduction and enlargement. Dr Shoaib says named, disagreed and, despite knowing that
But due to the “want it now” mentality of our that he performs male chest reduction operations exercise and dieting won’t give him pecs like
Men’s health
generation we don’t want to put in the hard work on all ages, from 20s to 60s. David Beckham, said he would never consider
to achieve the results we crave, so those that can surgery.
magazines
afford it are increasingly going under the knife. The cosmetic surgeon believes there are two
Thanks to high profile addicts, such as Katie Price, reasons why it appears that there has been an “There is pressure in the media on men to look a encourage
cosmetic surgery has become an acceptable way increase in men seeking chest reductions. He certain way. Men’s health magazines encourage
of fixing our body’s flaws almost instantly. explained that men are exposed to more female men to look good, but I’ll never look like any of
men to look
hormones than a decade ago which has led to an them; they spend their lives working out, I don’t
According to The Harley Medical Group, overall increase in the size of male chests. “There have time. It’s good that men are encouraged
good”
breast surgery is one of the most common are more female hormones. Animals are given to think about health as a lifestyle choice but
procedures for women but at last month’s female hormones to make meat soft. And women surgery isn’t the answer. I don’t approve of men
British Association of Aesthetic Plastic Surgeon take contraceptive pills; these hormones are or woman getting surgery you should try and be
conference it was revealed that there has been a excreted by the body into the water system.” happy with what you’ve got. Surgery is just taking
44 per cent rise in moob jobs between 2007 and Secondly, he said: “Despite weight loss, dieting it too far – it’s the easy option instead of dieting
2008. Glasgow’s newest plastic surgery, La Belle and exercise men realise there is nothing they can and moderate exercise as far as I’m concerned.”
Forme, held an opening evening at its premises do to get rid of a larger chest [apart from surgery].”
in the Merchant City, less than a week after the But you shouldn’t be too quick to judge. It takes
statistics were reported. According to the surgery’s website, breast six months after surgery to see the final results
enlargement in men arises naturally at three and, as with any operation, there are risks,
While there may have been a 1000 per cent stages of life: as a newborn, adolescent and in including infection and bleeding.
increase in men seeking breast augmentation elderly men. But it is also linked to other medical
over the past five years, at La Belle Forme’s open conditions and marijuana use. And Dr Shoaib’s advice to anybody thinking
evening women outnumbered men roughly five of getting surgery: “Do your research. Find a
to one – and it seems that the men who did turn At the opposite end of the scale men with surgeon who you are going to be comfortable
up were there for moral support rather than their underdeveloped chests are seeking enlargement with. Have a consultation with more than one
own interest. procedures. During the slide show, Dr Shoaib surgeon and tell him you’ll get back to him.”
recalled one man who complained that he felt If you’re interested in any procedures on offer La
The open evening in September kicked off with like a 12-year-old boy due to his flat chest. He Belle Forme staff are available for questions. Visit
a presentation of what La Belle Forme has to was offered a Macrolane injection to reshape www.labelleforme.co.uk or call 0141 552 0828 to
offer which was followed by a demonstration and increase his chest size. The treatment is make an appointment.
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