college prep
Social media pros and cons
By Ashley Petry  ForCustom Publications
At Indiana State University, Forexample, many high“Right now we’re on about nine different
student bloggers who write schoolers use social mediasocial networks. Colleges are
about classes, activities and sites to chat with students at
dorm life are becoming minor schools they’re considering.understanding that they don’tcontrol
celebrities. But readily availablethe messages anymore,sowhat we
At the University of information comes with ahave to do is contribute to the message.”
Indianapolis, incoming downside.
freshmen are joining a “There’snoguarantee that—Bill Herndon, Indiana State University
popular Facebook-style the information you’re getting
community where they is accurate, because it’snot
can make friends, find official,” said Christopher
freshmen. perhaps are the easiest wayroommates and discuss clubs Wells, interim vice president
“Wethink it probably for schools to reach potentialand academic interests. of admissions at DePauw
creates afriendlier students.And at DePauw University, University.
environment for students’ “Right now we’re on25 percent of incoming
arrival on campus,” said about nine different socialfreshmen say they used The flip side
Scott Hall, director of media networks,” said Bill Herndon,Facebook to decide which Hoosier schools aren’t
relations for the University of Webcontent manager forcollege to attend. yet using social media
Indianapolis. “Wehope it will Indiana State University.These days, nearly to make admissions
continue to make this amore “Colleges are understandingevery Indiana college and decisions, counselors say.
welcoming place.” that they don’tcontrol theuniversity is using social But astudent’sFacebook
messages anymore, so whatmedia to connect with or MySpace page could
we have to do is contribute topotential students and build The decision process be afactor in scholarship,
the message.”community among incoming Facebook and similar sites internship or even future
R22 •SUNDAY,NOVEMBER 1, 2009•AN ADVERTISING SUPPLEMENT OF THE INDIANAPOLIS STAR 1ST
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