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NNeeww Pr Pr Prodooducducucts ............................................................ 3366
GGrreen Pr Profiofi t ts ts ...............................................................6600
MMararrkketettining ..........................g ....................................................6666
November 2009
America’s Source for Wholesale Merchandise
VOLUME 20, NO. 12
FFragrances & Scentsragrances & Scents
ffor High Marginsor High Margins
F
or centuries, fragrances sales that carry high profit
and scents have been margins. Fragrances and
used to establish a scents are available across a
mood or change one. That wide range of price points,
is as true today as it ever giving retailers at all levels
was. Women and men look an opportunity to maximize
to perfume and scents for holiday sales and keep buyers
a crowning touch of luxury. coming back all year long.
The market for home fragrance Genuine designer brands
products has become equally stand at the top end of the
important. According to a perfume market and command
consumer insights study by the highest retail prices, while
Unity Marketing in Stevens, look a likes and off brands
PA, 80 percent of American provide greater affordability,
adults purchase products and incense and fragrance oils
to make their homes smell go for prices that make them
good. “The most profound easy impulse buys and high
shift that has occurred in the demand stocking stuffers.
consumer market is that Fragrance Secret Inc. in
having a pleasant smelling Hicksville, — cont’d pg. 72
home is not just for special
occasions anymore. People
expect their homes to be
nicely fragranced everyday.
Kiiosks osks Sppreadread Fuunn
Buying and using home
fragrance products, which
F
un always attracts attentiion, head. There are 19 ddififferent visor
used to be an occasional especially if the source is colors, including embroidered
luxury, is becoming a neces- something novel. Two kiosk and patterns, and three hair colors,
sity for more Americans,” cart suppliers offer products along with a line of Baby Flair
said Pam Danziger, presi- that provide an opportunity to Hair Visors. While these have
dent of Unity Marketing and capitalize on tickling the funny a practical value in keeping the
author of, “Let Them Eat bone and delighting with irresist- sun’s rays out of the eyes and off
Cake: Marketing Luxury ible flavors. Mini Melts, which the head, “It’s really all about the
to the Masses - as well as migrated from abroad to its base in fun,” says Jennifer Delaney, VP of
the Classes.” Norwich, CT, provides a new and business development. “The target
The ascendance of novel way of selling ice cream. market,” she adds, “is anyone who
fragrances and scents for Backgate Designs Inc. in has a head.”
both genders and for home Morgan Hill, CA has patented, Mini Melts are cryogenically
owners at every market level “Flair Hair Visors,” head visors frozen ice cream bits. They
presents retailers with an from which soft spikes of are the result of a technology
excellent opportunity for synthetic hair erupt to cap the that uses liquid
— cont’d pg. 86
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