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FEATURE
Spectrum Packaging
Has Customer Service
In the Bag.
N AN extremely competitive market determined pri- the labels is one simple step, and the ink rollers are easy to put
marily by price, Spectrum Packaging has carved a niche in. With other guns, it is a more complicated process.”
Ifor themselves with their superior customer service. Bennett said that although the guns are plastic, they are
As a result, almost 60 percent of their new customers come durable. “Some customers have been using their guns for
through referrals. Pat Bennett , VP of Spectrum Packaging, ten or 15 years, and send them back only for cleaning and
recalled when their supplier of poly bags changed manufactur- tune ups.” If the durability and ease of loading is not enough
ers and delivered much thinner bags that repeatedly broke. reason to use the Maxx 1 gun, Spectrum Packaging provides
“Th ese were custom printed bags, and they were all bad. We a lifetime guarantee. “If there is something wrong with the
gave our aff ected customers new bags at no charge. Th at is sig- gun, return it to us. We will repair it and replace any broken
nifi cant, especially with a cus- parts,” said Bennett . “Th e pro-
tom printed bag, but we stand gram is working well.”
behind our products. We want Th e second item many
each customer to come back, of their customers purchase
and we want each customer is the poly t-shirt bag, which
to refer us to someone else. can be ordered generically
Word of mouth remains our or custom made. Th is is the
best marketing strategy.” main reason why Spectrum
Spectrum Packaging Packaging’s market is primar-
began in 1996, when Ben- ily small retail stores and fl ea
nett and Sander Rubin, the markets. “With larger compa-
owner, capitalized on their nies, it is always about price,
Spectrum Packaging’s
respective experience as pack- not quality. Th ey would rather
aging distributors. Shortly website has been we fi nd a cheaper product for
aft er that, they bought out a them to buy in quantity, than
hosted through
small company called Maxx one of quality that lasts. We
Products, which included the
WholesaleCentral.com don’t fi nd this att itude with
Maxx 1 Price Marker gun, for the smaller customers,” Ben-
for almost ten years.
which the owner had secured nett said. Bennett likes being
a patent. Although they carry able to provide excellent ser-
carton sealing tape, shipping supplies and other packaging vice by being familiar with what customers want. “Th ey want
products, their main items are the Maxx 1 and its accessories. a good price, but they also want a quality product. Th ey do
“It is unlike any of the other label guns on the market. It is a not want to buy a Th ank You bag and use three at a time
lot less expensive and easier to work with,” she said. “Loading because it is fi ve dollars cheaper, when they can use one bag
Continued On 56 whwytriright
40 November 2009
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