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FEATURE
whwytriright 28 Souvenirs Update & Forecast
Th e company also plans to completely change its website
PACIFIC TRADING INC.
1200 S. Fretz Ave, Edmond, OK 73003
during the fi rst quarter of 2010, she adds. “We want to update
Toll Free: 800-464-1136
it by adding features that allow our customers more control
Tel.: 405-216-9258 Fax: 877-598-0653
over their own business, more access to product updates and Email: info@pacifi
ctradingonline.com
Website: www.pacifi
ctradingonline.com
increased access to us.” Christensen says that about ten per-
cent of Siskiyou’s customer database is currently testing the
slightly bett er in the past couple of months.”
new website’s capabilities.
Pacifi c specializes in fantasy fi gurines, with angels and fair-
Also planning to take a closer look, at its website is Trip-
ies amongst its strongest sellers. Alongside the gentle “Fairy
pies Gift s, according to sales manager, Bill Graves. “A lot of
Voodoo” and “My Th ree Kitt ies” fairy fi gurines, however,
our traffi c comes from trade shows, email and faxes,” he says
Pacifi c’s best sellers include the more gothic toned “Skull
of the company, which specializes in fi gurines, frames and
Stealer” (all priced at $18). “We plan to try adjusting our
plaques. “But our website is a potentially great tool that is not
pricing to att ract more customers,” Chio says, “and next year
being used as well as it could be.”
we’ll be adding some features to our website that will make
Trippies’ wildlife and farm animals are its best sellers,
it more user friendly.”
Graves says. A 13-inch tall rooster is priced for wholesalers at
At Puzzled Inc., 3-D wooden puzzles remain the top sell-
$16.60 per four pack ($14.95 per pack for two or more, $13.80
ers, according to vice president, Tom Tal. In addition to its line
per pack of four or more), while a ready to strike six inch-tall
of ships, trains, dragons and global landmarks, Puzzled Inc.
ratt lesnake fi gure is priced at $8.50 per eight pack ($7.65 per
also features a Special Sales section on its website, featuring
pack for three or more, $7 per pack for eight or more). Th e
moray eels, Uzi pistols and other unusual puzzles. “Th is year
store also off ers lamps, decorative plates, clocks and other
so far, has been okay, but the trade shows have been shrinking
keepsakes, all with nature themes. “Business has been soft for
and that’s a problem,” Tal remarks.
most of the year,” Graves says, “but we’re looking
forward to the fourth quarter, which always has
PUZZLED INC.
been strong for us.” In addition to the already 5310 Derry Ave., Suite J, Agoura Hills, CA 91301
Toll Free: 888-789-3533
in-place discounts for bulk orders, Graves says,
Tel.: 818-991-9245 Fax: 818-991-9294
Trippies may be more “creative” in pricing, and
Email:
CustomerService@PuzzledInc.com
Website:
www.puzzledinc.com
suggests that reduced rates for shipping may be
available for large orders.
Sales have also been slow at KC Creations
Help may be on the way on that front, however.
Inc., according to owner, Ken Cleveland. Th e company cur-
Starlinks’ Riccardo says The Whole Living Virtual
rently off ers four pet related product lines: door toppers, leash
Trade Expo (www.theleft
side.com/WholeLivingExpo/
holders, “Xing” signs and pet fi nder stickers. “Th e novelty signs
WLifeExpoJan2009.pdf), held in January, was a success,
are probably our strongest item right now,” Cleveland says of
in part due to the fact that both wholesalers and customers
the product, which goes well beyond the yellow “Deer Xing,”
could interact over the Internet rather than go through the
diamond-shaped signs, to include everything from “Manatee
expenditure of traveling and accommodations, sett ing up
Xing,” and “Hummingbird Xing,” to each of the 12 signs of
exhibits, and so forth.
the zodiac, all for $2 each. A large variety of breed-specifi c dog
“If wholesalers and retailers aren’t willing or able to par-
and cat door toppers are priced at $11 and $10 each.
ticipate in a standard trade show, it’s a no-win situation for
Chio at Pacific Trading also reports slow
everybody,” she says. “But this didn’t cost us anything as
sales this year, though he adds, “Things have been
vendors, and it opened up all these vendors’ customer data-
bases to the other vendors.” A web based trade show? What
KC CREATIONS INC.
will they think of next?
8526 Innsbrook Lane, Springboro, OH 45066
Tel.: 937-748-8181 Fax: 937-748-8446
Email:
info@kccreationsinc.com
Website:
www.kccreationsinc.com
Find Other Great Ideas For Running Your Business at:
www.wholesalecentral.com/Wholesale–News
30 November 2009
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