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FEATURE
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FashionWholesaler.com
2,000 cosmetic bags for the holiday sea- Th ere is no printed catalog because
son with their products placed inside new or restock items come in at least
them,” said Hsieh. every other day, but the “Just In” tab
Although the majority of Fashion- found on the catalog page from the
Wholesaler.com’s items come through drop down menu lists these items by
importers, for special orders, they will category. Th e “What’s New” tab, next to
connect with a factory to give customers it, lists items by date. Th e catalog page
a price below wholesale. “If they have a lists the discounted selections for each
target price, we will fi nd a way to meet category, which sometimes appear in
that. Sometimes the customers don’t the newslett er as well.
have importing experience, or experi- Hsieh said their customers like
ence communicating with the factory,” the website because it is easy to locate
said Hsieh. “Since we speak Chinese, the items they want, and they like how
we can handle that for them, because we the merchandise is categorized. In fact,
know the culture and how to get the best prices.” “Customers give us consistent positive feedback on the web-
It is diffi cult to believe the prices can get bett er than they site, and many even ask us to design a website for them.”
already are, especially in relation to their quality. Th erefore, She said customers also like the website because the
it is no surprise to fi nd that their philosophy is, “Low cost policies are detailed up front. “Some of our competitors list
for high quality.” Hsieh att ributes this to why they have so policies just briefl y, and it causes arguments aft erward.” Th e
many loyal clients. “We have customers who have been with minimum order is $150, but markup varies considerably
us for ten years. Some customers began their business as a depending on the item and the market. “For handbags,” said
side business, and it is now their main focus. Th eir fi rst order Hsieh, “it is normally about double. Jewelry varies more, but
was $100 and now is $1,000. We are growing and they are normally three or four times the wholesale price.” Smaller
growing, because we have been adding a lot of variety to suit accessories can have an even greater markup. She relates that
what they need.” one compact mirror they carried for $6 was very similar to
Th e most important factor for customers to know, said one in Nordstrom’s selling for $38.
Hsieh, is that
FashionWholesaler.com is on top of fashion “Many customers say they wish they had found us ear-
trends and is able to provide current fashion merchandise lier,” said Hsieh, “because we have so many items that work
and information to their customers. In fact, early next year well for their store and market. We provide our customers
they may be adding a fashion newslett er, separate from their with variety and we listen to them to fi nd out what they need
bi-weekly email that lists new items. “Our information is from us. My goal is to keep 90 to 95 percent of our customers
ahead of the trends, because I need to predict what is going happy, and I think our policies encourage that.”
to be hot. When they see the merchandise online, that is the Minimum order: $150
time to buy. Some of our customers do not see the trends
as quickly as a major market does, so by the time they catch For more information:
on, we are already out of stock.”
FASHIONWHOLESALER.COM
13128 Imperial Hwy., Santa Fe Springs, CA 90670
Tel.: 562-404-8557 Fax: 562-404-0181
Email:
CustomerService@FashionWholesaler.com
Or
Orders@Gifts-Pontier.com
Website:
www.FashionWholesaler.com
Find Other Great Ideas For Running Your Business at:
www.wholesalecentral.com/Wholesale–News
24 November 2009
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