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whwytriright 12 Effective Email Marketing
The Content
Th e body of the email (the text, images, etc.) needs to
reinforce the off er and provide the details. Don’t go
into your whole life story and write a book here. Keep
it simple: state the benefi ts, stick to the facts and provide
a call to action. Remember, people are overwhelmed by
emails and will not spend much time reading them, so
get to the point and make it compelling. Give them a
reason to take action, and then most importantly, ask
for the action! It does you no good to develop a super
email, get it opened, and then forget to give them ways
to perform the fi nal action. Many people just need a
good prompt to get it done, and this is what is referred
to as the call to action.
Provide your reader
with a number of ways
to get back to your site,
including hyperlinks
to your domain and to
the product(s) you are
promoting.
Th ese are the basic components of all emails. Use them to
develop an eff ective communication to get the three desired
actions completed: Get Interest, Get Opened and Get the
Action. I’ll be going into more details you should consider for
The Call to Action
developing eff ective email follow up campaigns in upcoming
articles. Th is article is a good place to start.
Calls to action ask the reader to do something. Examples
include, “Shop Now!,” “Learn More,” “Click for Details,” “Go
Shopping,” “Add to Cart,” etc. Provide your reader with a
Eric Leuenberger is an ecommerce conversion marketing expert and
number of ways to get back to your site, including hyperlinks
author of a leading Ecommerce Optimization blog, www.zencart-
to your domain and to the product(s) you are promoting.
optimization.com. He coaches store owners using his online coaching
Th e call to action should also refl ect the nature of your
system, Ecommerce Amplifi er htt p://www.ecommerceamplifi
er.com,
teaching them how to increase website sales using his proven six step
intention. If you want the reader to start shopping or complete
process. He can be contacted at 1-866-602-2673.
a survey, for example, tell them this with your call to action.
Don’t assume they will complete the task just because you
present it to them. Ask them to do it.
Find Other Great Ideas For Running Your Business at:
www.wholesalecentral.com/Wholesale–News
14 November 2009
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