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WEB PROFITS
The Magazine for Online Wholesale Buyers
®
The Offi cial Publication of
WHOLESALECENTRAL.com &
WebWholesaler is available online at
Webwholesalermagazine.com
PUBLISHER
by Eric Leuenberger Ronald A. Fisher: 203-748-2050 ext.107
raf@sumnercom.com
CONTRIBUTING EDITORS
Marita Thomas
Eric Leuenberger
Kevin Zimmerman
Judi Perkins
EDITOR
Ronald A. Fisher
203-748-2050 ext.107
raf@sumnercom.com
Nat’l Trade Associations
PRODUCTION
Robert Siel, Director
203-748-2050 ext.103
robs@sumnercom.com
Tracy Parisi
203-748-2050 ext.114
tracy@sumnercom.com
Effective Email
Keri Hanson
203-748-2050 ext.120
keri@sumnercom.com
Linda Kondrat
203-748-2050 ext.123
Marketing
lindak@sumnercom.com
CIRCULATION DIRECTOR
Brandee Carl-Werner
203-748-2050 ext.127
brandee@sumnercom.com
PUBLISHING OFFICES
ssttapaplle in any customer retention program is the ability to write emails that
SUMNERCOMMUNICATIONS, Inc.
24 Stony Hill Road
ssttrrengthen relationships, receive responses and prompt action. Oft en, not
Bethel, CT 06801-1166
Phone: (203) 748-2050
ene ough att ention is paid to this critical component of building a business,
Fax: (203) 748-5932
Email: brandee@sumnercom.comandd when it ii s, I too frequently see it performed incorrectly. As such, I am going to
Web: www.webwholesalermagazine.com
cover a number of topics, spread over a series of articles, that will help you develop
SUBSCRIPTION INFO
more eff ective email follow up campaigns.
• United States subscriptions $39
• Canadian subscriptions $50 U.S. Funds
Th e fi rst thing one has to do in building an eff ective email follow up program is
• Available online @
www.webwholesalermagazine.comto determine the desired outcome of each email. You cannot build an eff ective email
Web Wholesaler
®
is published monthly by: if you do not have a goal. Depending on the desired outcome, a response could be any
SUMNERCOMMUNICATIONS, Inc.
number of things. Overall though, emails play three primary goals:
24 Stony Hill Road,
Bethel, CT 06801,
Tel: (203) 748-2050
1) Build Relationships.
Send all inquiries, letters, and
All email programs should build a stronger relationship with the customer and
submissions to above address.
seek to enhance your brand in their eyes.
Entire contents are copyright 2009 by
SUMNERCOMMUNICATIONS, Inc.
Web Wholesaler
®

2) Get Responses.
(USPS 19-716) Periodical Postage paid at
Bethel, CT and at additional mailing offi ces.
Example: response to surveys, questions, feedback, etc.
POSTMASTER:
Send address changes to:
3) Persuade Action.
Web Wholesaler
®
,
24 Stony Hill Rd., Bethel, CT 06801.
Example: clicking a link in the email. Publisher reserves the right to refuse any
advertising, editorial or manuscripts that
publisher deems inappropriate.
© 2009 SUMNERCOMMUNICATIONS, Inc.
Continued On 12 www.sumnercom.com whwytriright
10 November 2009
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