Scribbler
In our business I was the one who felt that
going into Westfi eld could be a big mistake.
I hope I’m proved wrong because I was
very nervous at fi rst. We’ve got a good spot
opposite M&S and we’re very pleased with
the footfall provided by Westfi eld. Business
has exceeded expectation but whether this
is due to initial interest or Christmas trading
is unsure.
The operators did want us to have a new
look and we did go through a lot of design meetings with them and produced a very graphic
use of the shopfront using its extraordinary height. The eight metre high windows cost us
£55,000 alone, which made our eyes water I can tell you.
I get the feeling every retailer is over budget on design and fi t but that’s the nature of
working with a project like Westfi eld.
The Centre has had an impact on our other stores in Kensington and Hammersmith but
hasn’t affected our Kings Road outlet. But I’m sure it’ll settle down.
John Procter
Clinton Cards
Our outlet on the main Mall level shows
how we see our stores looking in
the future and is something we have
been working on as part of an iterative
development process. We’re very
pleased with it because the overall
Westfi eld – the facts
ambience of the store is much warmer
and more conducive to browsing. The Address: Ariel Way, London,
narrow, cream-coloured slats of the England W12 7SH
classic Clinton Cards fi xture has been Telephone: 0207 061 1400
replaced by wider, oak-veneered units
Website: www.westfi eld.com/london
with breaks in the middle of the row.
Total retail space: 150,000m2 or
I think we are the only retailer in Westfi eld to use carpet in-store too. It’s something we
1,614,600ft2 (approx)
insisted on because carpet creates a more comfortable environment for the consumer.
Number of Retailers: 345
Even the ceiling has been specifi cally designed and we’ve worked with Philips on the
Car Parking Spaces: 4500
energy-effi cient lighting as part of our commitment to tackling green issues.
Demographics: Catchment area of 2.7
In trading terms I think it’s fair to say that it’s in line with our expectations. We’re very
million people with an
comfortable with what we’re doing at Westfi eld.
estimated retail spend of
We have no plans to put a Birthdays in Westfi eld. It’s not our plan to have two brands in
£5 billion. 200,000
one place.
Mike Bugler – MD
people work within two
miles of the site.
Greetings Today 45
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