s the retail climate changes and therapy but a sense of luxury relies on the store environment. Ironically, glamour
A
the industry moves into a new year, and luxury becomes especially seductive when you know you should not indulge!”
trends guru and Clarion Retail’s Value
creative director, Nigel Carrier “Consumers will soon become immune to sales and endless discounting, but will
forecasts the major buying trends still demand value. So quality stores need to promote perceived value in a more
for 2009. sophisticated manner, maintaining their personality and ethos.” explains Nigel.
“In 2009 shoppers will be looking for offers English Eclectic
and good value with products that delight. Certain Mixing styles has been a trend for some time, but in 2009 this will accelerate.
key sectors of the greetings and gift business will Nigel says: “This trend is an antidote to the “antiseptic” look of the 1990s, which
perform perfectly well. now looks rather cold and soulless. It’s more to do with atmosphere and style
“To keep customers interested and returning to than budget. The emphasis will be on visual ease and physical comfort including
their stores, retailers need to maintain standards traditional upholstered furniture, cushions, good textiles, rugs, wallpapers and
and be well informed. Undoubtedly the public mood quirky accessories and collections.”
is shifting, and shops that offer a breadth of choice Kid’s products
and interesting new products, will perform best. “With a new shopping list for 2009, consumers are prioritising and indulging
“This is not the time to bore customers with restricted product choice and children with a special card or gift will win out.
conservative buying. Shoppers may spend a little less, but spend they will and the Nigel comments: “This has been a boom area for number of years and may prove
trick is to anticipate the strongest retail areas.” to be one of the most resilient areas for retailers in 2009.”
Nigel Carrier Entertaining at home
“Cooking has become a national obsession. Entertaining at home appears a
Indulgence & Luxury popular alternative to eating out and with this goes the appeal of dressing your
This trend sees a desire for treats that give instant gratifi cation such as chocolates, living space with accessories such as candles, linen, kitchen accessories, china
quality toiletries, candles, fashion accessories and jewellery – all areas where card and glass. As summer approaches outdoor accessories will have an equally
retailers can make additional profi t. Nigel comments: “It’s about affordable retail strong appeal.”
Darling Clementine Wildcard Company
Stand B2 Stand C6
Norwegian design duo, Ingrid Wildcard Company are launching two brand
Reithaug and Tonje Holand, will be new greetings card ranges at Top Drawer
making the long trek south to be Spring 09.
at Top Drawer Spring and hoping Based around Elaine Pamphilon’s love
to wow the buyers with their quirky of birds, Wildcard is introducing 14 new
Scandinavian view of greetings and contemporary designs in a slightly smaller
stationery. format of 6 1/4” square, individually cello
Their company, Darling wrapped with a quality brown recycled
Clementine, is already building a envelope.
reputation for top class design, but Following the success of the enormously
they want more. popular Mike Williams cartoon range, Wildcard
“We have not been to Top Drawer before,” says Ingrid. “So we are very are also producing a further 12 humorous
excited and do not really know what to expect. We hope that this will be cards from Mike taking the total number in the
a great new way for us to show our products to retailers from all over the range to 38. These are 7 x 5” and individually
world. We have had some diffi culty reaching buyers from the top chains in cello wrapped with a brown recycled envelope
the UK so hopefully this will be a better arena for us to communicate. We Tel: 01603 759705
hope to leave the show full of new inspiration and loads of new contacts in Email: info@wildcardcompany.com
our pockets.” Web: www.wildcardcompany.com
Tel: +47 472 751 82
Email: post@darlingclementine.no
Web: www.darlingclementine.no
Tea Time Tarts
Stand D9
Ceri Darwent Design
Hazel Fernandes and Catriona Andrews of Tea-
Time-Tarts Designs will be unveiling the fresh new
Stand B23
look to their bestselling range of cards celebrating
Ceri Darwent Design is exhibiting for the fi rst time at Top Drawer and will be
women and their fascination with life, love and
launching two new ranges of greetings cards.
fashion.
Baroque, which features 20
Also on display will be the new ‘Les
designs on matt printed card,
Mademoiselles’ range of 16 everyday cards fusing
125mm square, cello wrapped and
ink drawings and lace. “We think this is a beautifully
white envelope.
elegant range reminiscent of Parisian cafés and
Eastern Lace, which features
sixties glamour,” says Catriona. “We’re sure they
eight hand fi nished designs using
will add a touch of elegance, sophistication and
diamantes and jewels.
humour to the shelves.”
Tel: 01446 794996
All the new ranges are printed on FSC paper with vegetable inks, recycled
Email: info@ceridarwentdesign.
envelopes and compostable bags to help retailers with their eco-credentials. All
co.uk
cards are now 85p and come in packs of 6.
Web: www.ceridarwentdesign.
Tel: 0113 217 1486
co.uk
Email: info@teatimetartsdesigns.com
Web: www.teatimetartsdesigns.com.
Greetings Today 33
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