Top Drawer
It’s the fi rst big show of the year and a great opportunity to see new trends for 2009.
Greetings Today previews Top Drawer Spring.
Top Trumpmps!s!
anuary is a time of renewal. New
J
fi rst hand is not to be missed for anyone New Look
Year means gym memberships, serious about their business in 2009.
This year’s show is newly-zoned into fi ve
diets, good intentions and a desire The exhibitors at Top Drawer feature some
dedicated product categories, visitors can
to be as fi t and healthy as possible. of the best talent available in the UK.
now make the most of their buying time by
It’s no different in business and As show director, Neil Gaisford explains:
navigating directly to their preferred area of
never more so than in 2009 as we face up to “Top Drawer Spring will help businesses
Gifts, Cards & Stationery, Fashion & Jewellery
the challenges ahead. This year, card retailers fl ourish next year by inspiring retailers to
and the two hot new sectors for 2009: Home
will need to be as lean and mean as possible re-invigorate and restock their shops with
and Garden.
not just to survive but take advantage of the new suppliers and essential products to keep
A direct response to the current consumer
opportunities that will still be out there. customers excited.”
trend of investing more time and care into
Fortunately January brings the fi rst big
the home and spending less on holidays and
show of the year for card retailers large and Buy or die
going out, the new Home and Garden zones
small with Top Drawer Spring at Earls Court, Despite the economic gloom, millions of
will display a fresh range of modern home
London. And it’s a show that offers the best in people all over the UK will continue to have
accessories and garden products. The home
design-led greetings so the opportunity to see birthdays or enjoy occasions like Valentines,
section will also play host to Modern Living,
the designs, trends and best of British design Mother’s Day, Easter and Father’s Day next
a showcase of companies with a strong
year. Shoppers will still be looking for those emphasis on contemporary design for the
special greetings cards that sum up their home.
feelings towards the important people in their
lives. Product GB
That’s why it’s essential to be as ahead of Retailers can also support British design by
the game as possible and aware of the latest looking out for exhibitors with the Product GB
designs available. brand logo at the show.
Make no mistake, any business that wants “Made in Britain’ products will be big in
to succeed in 2009 needs to be buying new 2009,” predicts Nigel Carrier. “Consumers will
product to refresh its offer and differentiate be seeking out products which have a story to
itself from the crowd. This is what retailing tell so we are identifying these products to help
is all about – not just selling, but bringing in retailers buy British and discover items that
new, exciting product too that will chime with combine high margins with high quality.
consumer’s expectations.
Plus it’s part of the fun of retail – looking Eco-trail
at new designs, trends and styles. There has In association with Oliver Heath of Changing
to be some enjoyment despite the nation’s Rooms fame, the popular Eco-trail is once
fi xation with economic doom and gloom again returning to Top Drawer Spring with a
doesn’t there? fair trade element. The trail will also highlight
Fortunately Top Drawer Spring has brought exhibitors that go out of their way to support
together the best and brightest suppliers and ethical practices and fair compensation
publishers available and put them under one to all workers involved in a product’s
Top Drawer’s Neil Gaisford
roof. development.
32 Greetings Today
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