LICENSING NEWS
Matt Cartoons
Shellshock
Telegraph Media Group (TMG), which publishes UK national newspapers The Daily
Telegraph and The Sunday Telegraph, has signed its first-ever licensing deal for
2008 has been an exciting year of review and
Matt cartoons.
development for Shelli Walsh and her Leeds-based
The deal, with greeting cards and stationery licensee Woodmansterne, is for
publishing business, ShellShock.
16 different designs and marks the 20th anniversary of Matt Pritchett’s cartoons
The launch of a new website, branded ShellShock
for the group. The cards go on sales later this month in independent card shops
Illustration, followed strong licensing demand for
and in John Lewis stores, as well as in gift packs of eight cards sold directly by the
illustrations from an impressive range of clients, including
Telegraph. WH Smith will sell the cards beginning February.
the Labour Party Members Christmas card campaign
2008 and B&Q, which has licensed images from the
popular Beautiful Affair range for a new wallpaper range to be launched in 2009.
Caroline Gardner
Celebrating five years of trading, ShellShock has achieved impressive
distribution throughout the UK and Ireland and export to Belguim, Portugal,
DRi Licensing has been appointed to represent one
New Zealand and Japan. The business is being directed mainly towards online
of the UK greeting industry’s most popular designers,
distribution now with a large investment in the online store.
Caroline Gardner.
www.shellshockcards.co.uk
Caroline Gardner has been enjoying great success
with her distinctive, fashion-inspired designs for 16
years. Her clear design identity and graphic style has an
avid following from children to teens to 60-somethings.
Now with so many demands for licensing, Caroline has decided to appoint
Portfolio
a professional agency, DRi Licensing. DRi has created an exciting strategic and
Portfolio Select has announced the arrival of two
segmented strategy for the Caroline Gardner brand and its extensive and very
new artists: Julie Clay and Wendy Atkinson.
varied portfolio. A new stationery signing is already imminent with longer-term plans
Both artists are available for commissions
in gifting, homewares and fashion.
and more of their designs can be viewed on the
Portfolio Select website www.portfolioselect.co.uk
Star Trek
Commenting
on the news
Portfolio’s Dave
London, UK, November 2008 – CPLG, Europe’s leading rights agency, announced
Seddon said, “Both artists are very talented and
today that numerous licensing partners have signed on to develop merchandise for
versatile. Julie Clay has created some wonderful
the iconic Star Trek franchise in the UK.
traditional Christmas designs such as cottages,
In the run up to the release of the new Star Trek movie in May, Copyright
robins, cute characters, while Wendy Atkinson
Promotions (CPLG), UK licensing agent for CBS Consumer Products, has
has created designs for advent calendars,
announced a comprehensive UK licensing programme that will appeal to the
traditional Santas and soft watercolour everyday
existing, ardent fanbase as well as a new generation of fans.
occasions.”
3rd & Bird!
BBC Worldwide has announced the appointment of Fisher-Price as the master toy
Shaun the Sheep
licensee for the landmark new animated pre-school series this autumn, 3rd & Bird! Aardman Animations’ hit children’s brand Shaun the Sheep has won the Children
commissioned by the BBC. and Young People award at this year’s International Emmys.
BBC Worldwide holds the global distribution rights including programme The first series of Shaun the Sheep has racked up television sales and licensing
distribution, DVD and merchandising for 3rd & Bird!, which is produced by Little deals securing 28 UK licensees, including Golden Bear as Master Toy partner and
Airplane Productions, creators of the phenomenally successful The Wonder Pets. Egmont as Publishing partner.
Greetings Today 17
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