The Publican Page Template 22/10/09 12:04 Page 1
RETAILER ALERT BULLETIN
OCTOBER 2009
MMWAH!
The products opposite have been
found in breach of The Portman
Group’s Code of Practice on the
Naming, Packaging and Promotion
of Alcoholic Drinks.
Producer: Harwood Drinks
Licensees who currently stock the
products shown opposite should take
careful note of the Licensee Action and
Timetable for Implementation sections.
The following should be borne in mind:
– manufacturers are not legally bound
to buy back stock from retailers
even if the current stock infringes
the Code;
– licensees should continue to honour
any existing purchase orders and
not sell existing stock other than by
normal retail trade;
– when reviewing a liquor licence,
a licensing authority may enquire
about licensees' compliance
action with regards to products
that breach the Code, so it would
SUMMARY OF DECISION
be advisable to keep any relevant
The Independent Complaints Panel considered that the
records, for example the date of
new orders placed.
test-tube packaging format effectively urged down-in-one
consumption, causing the product to be in breach of
If you have any questions or wish
receive a copy of the Code or
Code paragraph 3.2(g). The Panel also considered that
additional copies of this Bulletin,
the product’s packaging format encouraged irresponsible,
please contact: The Portman Group,
excessive consumption, causing the product to be in breach
7–10 Chandos Street, London
W1G 9DQ. Tel: 020 7907 3700;
of Code 3.2(f). Furthermore, the Panel considered that the
fax 020 7907 3710; or email
packaging would have particular appeal to under-18s,
info@portmangroup.org.uk
causing the product to be in breach of Code paragraph 3.2(h). The Portman Group Code is
supported by over 130 Code
LICENSEE ACTION AND TIMETABLE FOR IMPLEMENTATION
Signatories representing the
overwhelming majority of the drinks
Licensees are asked not to place orders for stocks of
industry. The Secretary of State’s
“Mmwah!” after 22 December 2009. Licensees who place
Guidance under the Licensing
Act 2003 commends the Code to
orders before this date should consider limiting the order
licensing authorities and recommends
to the quantity that would normally be sold by this date.
that they commend it in their
statements of licensing policy.
www.portmangroup.org.uk
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