Indians go for Google
BATTLE OF THE SEARCH ENGINES INTENSIFIES IN INDIA, WHERE YAHOO!
MAIL IS DETHRONED AFTER 10 YEARS AT THE TOP
INDIA Google has enhanced numbers fall from 18.2 mil- (pictured), chief operating
its position in India after its lion in August to 16.8 million officer of Komli Media, the
Gmail offering overtook Ya- in September, according to owner of ViziSense. Vinay
hoo! Mail in terms of popu- figures from research firm Goel, head of products at
larity for the first time. Fur- ViziSense. In contrast, Gmail Google India, adds, “The
thermore, figures just out for saw growth in its compara- launch of Gmail in eight In-
August show Google’s search tive figures from 17.7 million dian languages was a posi-
portal recorded a reach of 74 to 18.2 million over the same tive step in this direction.”
per cent among the country’s period, helping it overtake Sanjay Tiwari, director
47 million web users, while its main competitor and take of online market research ITV unveils
Yahoo! posted a total of just the top spot. company JuxtConsult, says
58 per cent. “The popularity of Google Yahoo!’s decision to ratio-
plans to raise
Yahoo! Mail had been the over the past few years has nalise its operations in India,
£120 million
most widely-used email created a brand which today and focus on core areas such
platform in India for around extends beyond just search. helped strengthen Gmail’s as online music, may have UK Troubled broadcaster
a decade, but saw its user It is this brand that has usage,” says Prashant Mehta contributed to the result. ITV is looking to raise £120
million ($190 million) to
reduce debt by selling
Times and Telegraph
bonds—but has scrapped
Make-up your
to ditch bulks
plans to sell its digital TV
business SDN.
mind time for Coty
The UK’s biggest com-
mercial broadcaster says
that retaining SDN would
offer greater potential value
for shareholders. It will use
SDN to provide asset back-
ing for its pension scheme,
a move that the broadcaster
says will reduce its pension
deficit on a funding basis.
UK Times Newspapers (TN) and the Telegraph And in a statement, ITV
Media Group (TMG) are set to cease distribution said it would use the £120
of bulk copies, in a move which will slash thou- million issue of convertible
sands off their distribution figures. bonds to help strengthen
Previously TN and TMG had been happy to its balance sheet.
sell discounted copies of The Times and The ITV’s chief operating of-
Daily Telegraph to airports and hotels. But the ficer, John Cresswell (pic-
cost of producing and distributing extra copies tured), says, “Deploying
in recent years for low returns has undermined SDN as asset backing to the
the rationale. pension scheme is the right
Meanwhile, the UK’s national newspapers decision for ITV, maximis-
have joined together in a bid to simplify the pro- ing value for shareholders.”
GLOBAL Cosmetics company Coty brands such as Calvin Klein, Rimmel cess of booking ad space. Groups including As- He adds, “Whilst we are
has called a review of its £180 million and Cerruti will all be included in the sociated Newspapers, Guardian News & Media not yet seeing a recovery
($283 million) global media planning review. The brands are currently over- and Trinity Mirror have all signed up to specle. in UK television advertis-
and buying account. Coty-owned seen by different regional agencies. net, which collectively contains all the technical ing, the trend is improving
specifications of ad space in their titles. across the second half and
into the fourth quarter. We
continue to outperform the
Coke cans old marketing strategy
market and are on track to
deliver the substantial cost
US Soft drinks giant Coca-Cola is planning the media. It’s about engaging savings we have set out.”
to develop its marketing approach in order the consumer at the right time. Revenue from SDN this
to “connect with consumers on a daily ba- If you can do that, you can get a year is expected to top £40
sis”. The idea would be to move away from much higher return on marketing million. A sale, which was
the “spray and pray” model towards one investment”. first mooted in February,
based on “precision marketing”, says the The changes will see an increased could have netted ITV as
company’s chief marketing and commercial investment in digital marketing that much as £200 million, ac-
officer, Joseph V. Tripodi. He says that “preci- is “just ahead of the curve” com- cording to analysts.
sion marketing is aligning the message with pared to other large brands.
18 OCTOBER 2009 / 09
Page 1  |  Page 2  |  Page 3  |  Page 4  |  Page 5  |  Page 6  |  Page 7  |  Page 8  |  Page 9  |  Page 10  |  Page 11  |  Page 12  |  Page 13  |  Page 14  |  Page 15  |  Page 16  |  Page 17  |  Page 18  |  Page 19  |  Page 20  |  Page 21  |  Page 22  |  Page 23  |  Page 24  |  Page 25  |  Page 26  |  Page 27  |  Page 28  |  Page 29  |  Page 30  |  Page 31  |  Page 32