How The CarbonNeutral Company helped:
• Verifi ed greenhouse gas assessments of Reed Group operations
• Reduced Reed’s global carbon footprint to net zero through the Unity Portfolio of verifi ed carbon offset projects
• Provided communications support for brochure on CarbonNeutral® Offi ce Tips
• Provided co-branded carbon calculators available on reed.co.uk which Reed Co-Members and job seekers use to
manage their personal emissions
• Organised a 2009 World Environment Day initiative, ‘Cut Out a Kilo’, which seven Green Flagship Sites
participated in
• Organised seminars attended by Reed Co-Members which have provided information and inspiration for
new initiatives.
Be led by example
Results
To drive the CarbonNeutral® programme across the
Reed’s CarbonNeutral® strategy of engaging
Reed group, nine Green Flagship Sites were set up with
Co-Members to drive down emissions has paid off with
a Site Champion appointed in each location to promote
impressive results:
carbon reductions and encourage environmental
consideration amongst colleagues. The aim is to develop
• Conference call use has doubled
best practice and knowledge with sites in competition with
• 48% reduction in Co-Members’ vehicle miles (equal
each other, which could then be rolled out across the rest of
to 200 fewer miles per Co-Member per year)
the company.
• 51% reduction in train travel emissions
• 80% reduction in switched on time for thin
The Green Flagship Sites programme runs for 12 weeks
terminals (From 8,760 to 1,748 hours per year)
and the nine sites have targets set in line with the
• 46% fewer servers than 2006
company’s four year goals: a 10% reduction in energy; a 10%
• Data centre is currently 20% more effi cient.
reduction in transport and 80% of offi ce waste recycled.
And the results to date for the Green Flagship Sites:
Each site has ownership of the reduction activities
• 15% reduction in energy use
they choose to achieve its targets, plus the company
• 42% reduction in printing.
sets a common three monthly challenge. An example
challenge was the World Environment Day ‘Cut Out a Kilo’
Keeping momentum
campaign organised by The CarbonNeutral Company.
Seven of the Green Flagship Sites took part and an additional
To keep lowering emissions and meet the company’s
191 kilogrammes of CO
2
were saved in just one day.
CarbonNeutral® reduction targets, the Green Flagship
Site programme will be rolled out to the rest of the group.
At the time of writing, The Green Flagship Sites are on
Knowledge and lessons learnt from the fi rst programme
course to reach the 12 week targets; reductions the
will be carried over into the second phase and the aim
rest of the company has four years to achieve. This is a
is to instil positive environmental behaviour across the
powerful example of the impact a motivated and
company.
knowledgeable member of staff can have on leading
CarbonNeutral® initiatives.
Reed’s hard work and commitment to reducing emissions
has been recognised with three accolades at the 2009
Avoid engagement
London Green 500 Awards Ceremony: the Trailblazer,
the Engager and the Platinum awards. The company also
In some cases Reed took a bolder approach to meet its
won Computing for Excellence’s Green IT Project of the
CarbonNeutral® reduction targets by only involving
Year in November 2008 and the Sustainable Cities Award
the necessary people. A good example of this was the
for Resource Conservation in February 2008. This has
replacement of its IT systems: all standard desktop PCs were
made Co-Members feel positive about the company’s
replaced with thin terminals which use 91% less energy
achievements, which in turn keep them motivated about
and the company’s data centre was overhauled including
Reed’s CarbonNeutral® programme.
the installation of free-air cooling. Co-Members weren’t
consulted to ensure rapid implementation, however a
complete communication programme following the
introduction of the terminals meant the transition was
successful. Co-Members now benefi t from accessing their
desktops anywhere in the offi ce, client offi ces or at home.
This operational fl exibility has also further reduced travel
emissions and increased Co-Members’ effi ciency.
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