How The CarbonNeutral Company helped:
• Co-hosted an ‘Audience with Al Gore’ with The All Party Parliamentary Group on 21 June, 2006 at the Tate Britain
which Simone attended
• Facilitated an annual audit of Commercial’s operational carbon footprint through an external auditor
• Reduced Commercial’s carbon footprint to net zero through verifi ed carbon offset projects in Jamaica,
New Zealand and China
• Held a strategy workshop with Commercial and developed a communications strategy for each of its
stakeholder groups
• Held a preview screening of ‘An Inconvenient Truth’ with Commercial on 5 September, 2006 at a Bristol cinema
to engage clients, staff, suppliers and local businesses
• Organised hire of ‘An Inconvenient Truth’ for screening at Commercial’s fi rst Corporate Social Responsibility (CSR)
day
• Provided speakers from The CarbonNeutral Company’s executive team for the 2007 & 2009 CSR days
• Organised loan of a Smart car to Commercial to raise awareness of electric cars in the Cheltenham community.
Commercial worked hard on media communications
Involving Commercial’s staff has been central to its
which paid off with interviews on BBC News and BBC
success. With this in mind the company launched a Green
World about its CarbonNeutral® programme, along
Ambassadors programme for staff in 2008. The aim of
with articles appearing across national and local
the programme is to support, encourage and reward staff
newspapers. These media appearances not only helped
to continually reduce their environmental impact. Staff
to grow the company’s profi le with prospective clients,
are awarded points for reducing their personal climate
but made the staff proud to see they were part of a
impact with the highest achievers attaining Bronze, Silver
winning business.
or Gold status. 40% of employees joined the programme
in the fi rst year and the goal is to get a further 20%
Commercial held their fi rst Corporate Social
involved by the end of 2009, with everyone attaining
Responsibility (CSR) Day in 2007, inviting staff,
at least Bronze level. Rewards include an extra day of
customers and suppliers to discuss the business
holiday and those reaching Gold status have the
benefi ts of embracing carbon management programmes
opportunity to speak to schools and community groups
and challenge others to get involved. This proved to
about how they can lower their carbon emissions.
be such a relationship building success that Commercial
has repeated the event in 2008 and 2009, attracting
around 200 delegates and guest speakers from
Forum for the Future, BSkyB, Denso and
The CarbonNeutral Company.
“We have seen a complete culture change
within our organisation. Being green has
Results
become part of our DNA – it’s what we do, it’s

who we are. It’s no longer a choice; it’s simply
Three years on, Commercial has achieved outstanding
the way we conduct business.”
results: the company’s carbon footprint has been reduced
by 59%, the fl eet travels 140,000 fewer miles, waste
sent to landfi ll is down by over 90%, over £4million
Simone Mann, Co-founding Director
of new business has been won as a result of its green
credentials and over £100,000 will be saved, making its
CarbonNeutral® programme cost neutral.
Keeping momentum
These are impressive results by any measure: the
challenge for Commercial now is how to sustain them.
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