Motivating Staff to Drive Down
Carbon and Costs
Robust carbon management is now an essential part of any successful, modern
business strategy. Leading companies around the world have developed and committed to
greenhouse gas reductions programmes in order to contribute to and ensure future
fi nancial success. In tough economic times cost reductions are paramount, however this
has the potential to negatively affect staff morale and, as a result, damage productivity.
Achieving costs savings whilst improving employee morale may seem like confl icting aims,
however a CarbonNeutral® programme provides the framework to achieve both these things
simultaneously.
Employee behaviour has a huge infl uence on both the size of a company’s footprint and its
operational costs. Increased awareness amongst employees can have a profound effect on
facilitating emissions reductions and cost savings.
The CarbonNeutral® net zero position on carbon
emissions is not only the strongest environmental
position a company can take: it provides an engaging
platform to motivate and incentivise staff to drive down
emissions and, as a consequence, costs. A CarbonNeutral®
programme builds a real cost of carbon into a business. The
combination of a carbon offset commitment and internal
reduction activity within a CarbonNeutral® programme
gives clarity to a company’s carbon management goals and
the means to achieve them.

The following pages contain CarbonNeutral®
client case studies with examples of exactly this: three
companies from three different industries and how they’ve
motivated staff through CarbonNeutral® programmes
to achieve deep emissions reductions. However, the
reductions are only one side of the success story; in each
case the employees feel integral to the programmes
and are proud of their company’s environmental
achievements. And for the companies the reward is that
this has led to signifi cant cost savings which have, in some
cases, more than met the cost of becoming a CarbonNeutral®
company.
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