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BLACK EOE JOURNAL 2009 YEARBOOK ISSUE TOP LIST
Top Telecommunication Companies
Alcatel USA, Inc. Lucent Technologies, Inc.
AT&T Inc. Motorola, Inc.
Ericsson, Inc. Sprint Nextel Corporation
Globalstar, Inc. Verizon Communications, Inc.
L3 Communications Holdings, Inc. XO Holdings, Inc.
TELECOM
Industry News
40% of Americans Prefer Single Almost half of Americans now users to filter results by date, price, popu-
Mobile Device describe mobile phones as an essential larity, and relevance.
Forty percent of American consumers part of their daily life that they’d be “lost The new version of App World also
would strongly prefer to have one portable without,” according to a recent survey by makes it possible to archive downloaded
device that performs various functions, Lightspeed Research. and purchased applications onto a
rather than carrying separate devices, This suggests that Americans are more microSD card, allowing BlackBerry
according to a recent study by Data Devel- reliant on their mobile devices than users devices to make use of more software than
opment Worldwide (DDW). in France, Germany, and the U.K., where their internal memory would allow.
This preference has been a driving force cell phones were described as essential by
behind the fast-growing popularity of less than a third of respondents. GPS Smartphone Shipments to
smartphones, which often combine voice, Despite the high reliance on mobile Increase 34% This Year
data, music, and multimedia functions into devices, however, a significant percentage GPS-enabled smartphone shipments
a single product, and make it less necessary of users in all four countries say that they will increase by 34% this year to a total of
for the user to carry a laptop. rarely make outgoing calls on their cell 77 million, according to a recent Strategy
Just because a device has all the fea- phones. In the U.S., 13% of wireless sub- Analytics report.
tures, however, doesn’t necessarily mean scribers “never” make outgoing calls, GPS phone sales are being driven by
consumers will use them. Consumers who while another 18% make less than three widespread consumer acceptance of
frequently use mobile banking, for exam- calls a week. portable navigation devices in Europe and
ple, are still more likely to be interested in This suggests that there is a notable North America, as well as the increasing
a laptop or netbook than a web-ready divide (particularly in the U.S.) between popularity of mapping software on smart-
smartphone. high-volume wireless users who have phones from Nokia, BlackBerry, and
“Just because technology makes a capa- become reliant on mobile devices, and Apple.
bility possible doesn’t mean that con- moderate users who still use landlines for “We forecast worldwide GPS smart-
sumers will value it,” explained DDW the majority of their telecommunications phone shipments will grow a healthy 34
managing director, Chip Lister. “The needs. percent from 57 million units in 2008 to
device with the right mix of capabilities 77 million units in 2009,” commented
delivered at the right price point is going to Research In Motion Launches Joanne Blight, director of navigation
win in this market.” BlackBerry App World 1.1 research at Strategy Analytics.
That “right mix of capabilities,” without Research In Motion has released an “GPS smartphones, such as the Nokia
over-developing a product, is exactly what updated version of its mobile software N97 and Apple iPhone, are a high-growth
handset, netbook, and laptop manufactur- marketplace, BlackBerry App World. segment that continues to expand even
ers must strive for. App World 1.1 comes with a number of during the current, tough economic
convenient upgrades, including the ability times.” square6
49% of Americans would be to view the top-25 lists of free and paid
“Lost” Without Cell Phones, software while searching for applications,
Survey Suggests and improved search precision, allowing Source: www.teleclick.ca
50 www.blackeoejournal.com The Black E.O.E. Journal
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