workforce
workforce diversity
DIVERSITY
How Can Your Business Benefit From
Being Culturally Diverse?
by Cash Miller
C
ultural diversity within your petitive position in the marketplace. nesses to serve a broader base of clients
business is an opportunity and Marketing programs nowadays are con- with ease. Workers can better relate with
needs to be embraced as one. stantly geared toward individual ethnic clients because more often than not your
Just take a look around you. Opportuni- groups. Take as an example the changes clients are likely to be just as diverse as
ty abounds because our world is a that big box stores like Sears and Wal- you. In diversity you will find that your
diverse place. Whether you have come Mart are making. Once upon a time they clients and you share a lot of common
to realize it or not as a small business believed that what sold well in places ground. In diversity you’ll find strength!
owner, your awareness and respect of like Green Bay, Wisconsin and Seattle, Businesses that have incorporated
cultural diversity in the workplace truly Washington would sell just as well in diverse training into their strategies
matters to your employees and your San Antonio, Texas, and San Diego, have found that the benefits of incorpo-
client base. They want to know that the California. They didn’t care about who rating diverse talent into the workforce
company they work for or do business the actual consumers in those areas not only improves productivity, but also
with respects who they are and what were. creates a well balanced pool of knowl-
they have to offer. If you want your Everybody buys the same things edge, experience and creativity. Promot-
business to be successful and competi- right? So all of their locations would be ing diversity within the workplace can
tive in the future, you will have to utilize shipped the same things. Well they’ve produce lasting results; results that will
these human resources and participate in since woken up to the truth. Different reverberate within your business for
these diversity trends. As we move fur- cultures demand different products! many years to come.
ther along in the 21st century, it will be Now many of the largest Promoting cultural and
necessary for business owners to com- chains in the world have
Opportunity
ethnic diversity in the work-
pete in a more global arena. And that given their stores the ability place should begin before
will apply to even the smallest small and resources to buy locally.
abounds
you hire even your first
business. Because whether your compa- The management of cul- employee. You need to real-
ny is global or not you will eventually tural diversity in the work-
because our
ize the strength that can be
have to compete with those that are. place can be considered a added to your organization
Successfully managing cultural response to the need to rec-
world is a
by embracing it!
diversity in the workplace is a chal- ognize, respect and capital- Cash Miller is an experi-
lenge; but one that can be overcome and ize on the different back-
diverse place.
enced entrepreneur and
taken advantage of. The people you hire grounds in our society in speaker who has spent the
will always have diverse cultural back- terms of race, ethnicity, and last decade devoted to being
grounds. And that culture is not just gender. Whether you’ve noticed or not a small business owner. His years of
based on the color of their skin. They every single day you are exposed to dif- experience in small business have pro-
come from different countries, states, ferent forms of cultural diversity. From vided invaluable experience in such top-
regions, and neighborhoods. They can what you watch, where you eat, and the ics as planning, management, market-
tell you things about places you’ve places you visit. ing, human resources, ecommerce, and
probably never been and are not likely Your small business is a team and taxation. If you are looking for more
to visit anytime soon. They’ll be of dif- just like any team it should be built to information on this subject and others
ferent genders and social backgrounds. take advantage of its strengths and to related to starting and running a small
And they’ll things know of things that minimize its weaknesses. Differences business you can visit his website at
can impact your business either now or among team members can strengthen
http://www.SmallBusinessDelivered.co
in the future. the bonds formed with clients and cus- m square6
Cultural diversity in the workplace tomers throughout the world. Ethnic
can help improve the company’s com- diversity in the workplace enables busi- Source:
articlesbase.com
22
www.blackeoejournal.com The Black E.O.E. Journal
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