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CHIEF EXECUTIVE'S REPORT
Subsidiary operations
Cattle Information Service
The CIS continues to gain market share and perform well. A strong proposition in the market, we believe the CIS offers greater
value and significantly higher standards of customer service than its competitors. It was an honour that the CIS focus on inno-
vative products was recognised through the prestigious Queens Award for Innovation. Serving the dairy farmer through the
provision of innovative, industry leading, cost effective product and services remains the key business driver. The multi-breed
‘Complete’ service continues to attract new business as farmers recognise the exceptional value this services provides.
Centre For Dairy Information
The CDI, driven forward by an independently chaired and appointed board made up of representatives from seven dairy cattle
breed societies, two milk recording organisations, DairyCo and dairy farmers continues to attract users for it unique data set.
It continues to look for opportunities to support the data, information and research needs of the dairy sector for the purpose of
improving decision making at all levels, from farm to Government Department, with reliable and independent facts. Pedigree
and non-pedigree data consolidation and analysis for the benefit of the Dairy sector as a whole makes it a unique and authori-
tative resource.
Future Challenges
The society is still challenged by the need to establish a broader level of membership engagement with Society activities. This
will be addressed nationally and by providing greater support at Club level to those activities organised locally.
We will also be seeking to continue with the policy of developing innovative products and a wider range of services that
Members value.
Investment in technology and service delivery will be made over the coming year along with the continuous review and updat-
ing of management systems and operational practices to keep pace with the demands of members of an efficient and effective
organisation.
The need to improve communication about our activities in the evaluation, research and breed improvement areas from the
perspective of performance, health and welfare is paramount, as is the continued promotion of the breeds’ unique qualities.
Holstein UK continues to serve as a crucial data collector and provider to the dairy farmer and the industries that support him.
Research and advice in relation to the breeding and welfare of dairy cattle is freely available to all dairy farmers, particularly
through our website which continues to increase in visitor numbers. The strength and quality of the data collection and analysis
carried out by the organisation is second to none and the research we commission and undertake on the breed is uniquely
driven by the combination of inputs from our farmer members and broader industry participants. It is however important that
we continue to develop both these area so as to ensure the Society remains ahead of the continually developing information
needs of the modern dairy farmer.
Holstein and British Friesian remain the most abundant breeds in the UK and the dairy breed of choice worldwide for good
reason. They provide the dairy farmer with highly efficient feed conversion leading to sustained high levels of production, a wide
range of genetic diversity and the adaptability to fit into any farming system, through the correct use of breeding information.
Tools developed to help any breeder achieve his aims, no matter what the requirements, are services all offered by the Society
and will remain important components of the society’s services as the demands placed on the animal continue to increase.
Pedigree status continues to return higher values for stock, aid herd development and management system improvements with
the invaluable records it provides.
Greg Ward
Chief Executive
4 ANNUAL REPORT
2008-2009 Annual Report.indd 6 22/09/2009 16:19:52
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