Volume 6, Issue 3
Page 5
COMMENTARY ON BANK MARKETING
State Bank Department
Reproduced with permission from Norma Rogers and provided by the volunteer county coordinators of the Muscatine County IAGenWeb site
VALUES STILL APPLY: A 1911 advertising postcard from Hershey State Bank, Muscatine, Iowa, promotes safety and thrift.
CHANNELS
lives revolve around their
the Fortune 100. A recent Fortune 100 companies
Continued from Page 4
Blackberrys or iPhones.
analysis found that these that were using just one
Facebook is today’s
100 largest companies, social media channel were
that their customers were
Beetlemania, with over
ranked annually by reve- using Twitter over Face-
reluctant to switch from
250 million active users.
nue by Fortune magazine, book and blogs.
their current banks – with
This means if Facebook
were active on three key The smart banks have
real bankers – to a savvy,
were a country, it would
social media: Twitter, learned how to meld
high-tech bank.
be the fourth largest in the
Facebook and blogs. Internet banking and So-
But the “C” word –
world, according to the
The study found that 54 cial Media into their exist-
convenience – means
U.S. Census Bureau.
percent of the Fortune ing retail banking net-
convenience across all
And for those who feel
100 were using Twitter to work.
channels, and the Internet
the Internet – or what we
reach out directly to stake- Our Arkansas banking
is a channel that all banks
now refer to as Social Me-
holders, while 32 percent forefathers would not rec-
must provide or else risk
dia – is only for the small
were using a blog and 29 ognize a big part of what
drifting off into the sun-
companies, look at these
percent were actively us- bankers do today, but the
set, never to be seen
recent statistics.
ing a Facebook Fan Page part that matters the most
again.
During 2009, real-time
to engage. Despite the – customer service – is
Just look at how the
messaging service Twitter
perception that Twitter is still at the heart of bank-
Internet and cell phone
surpassed blogging as the
the newest kid on the ing, regardless of the
have transformed our
social media platform of
block among the three channels used to provide
lives. Teenagers’ social
choice – at least among
platforms, 76 percent of it.
September 30, 2009
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