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automatic
point of
data capture
sale
Convenience in motion
V
IEW
IT Reseller spoke with Mary Anne Gunn,
INTER
senior marketing manager, Motion
Computing, about the benefits of tablet PCs
and the companyʼs close relationship in the
UK with distributor Box Technologies.
oday, handheld mobile in 2001. “We’re also seeing a lot
T
terminals and PDAs are a of traction in general field sales
well established means of automation and field service within the
accessing and collecting utilities sector, plus construction and
data in a wide range of government applications such as
Since its inception, Motion
industry verticals. However, the tablet building and sectioning repair, water Computing has looked to
PC can be an effective complementary conservation & inspection, food
establish a strong network of
ISV service provider partners
or alternative means of sourcing and service inspections etc.,” she added. to ensure the company’s tablet
capturing information. “Table PCs are
PCs are feature rich and state
of the art with a number
replacing handheld devices or PDAs In terms of technology and functionality
of integrated features.
within a number of companies for a differentiators, Gunn states that since
variety of reasons,” said Motion the beginning Motion Computing has
Computing’s Mary Anne Gunn. “For looked to establish a strong network of PCs – from the J3400 to the C5 or the
example, some organisations find that ISV service provider partners to ensure F5 – we have built ruggedness and
PDAs are often not powerful enough to the company’s tablet PCs are feature durability into our devices without
run multiple applications at the same rich and state of the art with a number compromising their weight,” she said.
time on the same device. Also, if users of integrated features. We are fortunate “Many traditional fully rugged note
need to get all the way through a in that there are a lot of software books have the durability built around
process or document in the field it can applications out there that are tablet the outside, which means they are
take them seven or eight screens on optimised, and these apps really do heavier and thicker than our solutions.
a handheld and this can become too help improve productivity for users of We focus on creating the rigidity and
cumbersome.” our tablet PCs. A lot of our customers durability on the inside. This means our
take advantage of the integrated tablet PCs can still be ergonomically
Gunn also pointed out that Motion barcode reader, RFID reader and balanced and lightweight; making
Computing’s tablet PCs often replace digital camera. One of the main benefits them easier to carry all day.”
companies’ laptop computers. “Some here is if users have a document open
users have tried to deploy laptop or have accessed a form that they
computers in the field but have found need to fill out or complete, they don’t Expertise
them to be too bulky, too heavy or have to take a picture separately with Gunn also spoke about the company’s
generally to inconvenient to carry a digital camera. A photo can be taken relationship with distributor Box
around while they’re doing their job. without a series of numbers that are Technologies in the UK. “Box
For instance, they can’t write an email associated with the image on a digital absolutely understands mobile
with it with one hand, hold it with the camera. On our tablet PCs the photo technology, and the mobile environ -
other and do their jobs at the same time.” is automatically associated with the ment and the needs of this market,”
document in question, which saves she remarked. “Box also understands
users having to import the picture at tablet PCs very well and is able to
Vertical sector uptake a later date which can take up provide its own customer service and
In terms of vertical sector uptake for unnecessary time.” support. This combination of skill
table PCs, Gunn points out that, for sets and vertical market expertise
Motion Computing, healthcare has According to Gunn, another makes Box an ideal distributor for us.
been one of the largest markets – differentiator for Motion Computing And since we really do rely on our
particularly in the both Europe and the is the physical design of its range of distributors globally to promote and
US – since the inception of the company tablet PCs. “In the case of all of tablet evangelise our products and brand.” a71
www.itrportal.com
IT RESELLER – SEPTEMBER 2009 21
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