Industry News > September 2009
New trade body
to protect
the interests
of consumers
buying
Expo to return
endorsed the selection of ExCeL London as the
replacement
venue for the 2010 CEDIA Expo.
to ExCeL in 2010
A further 79 per cent of exhibitors and 80
lamps for
per cent of visitors rated CEDIA Expo 2009 as
Following a full review of this year’s CEDIA good or excellent. projectors
Expo, it has been decided that the event will “This extensive review has confirmed the
return to London’s ExCeL exhibition centre in choice of ExCeL London as the right location for Formed in response to the growing problem
June 2010. the annual Expo moving forward,” said Wendy of sub-standard copies entering the market
CEDIA consulted more than 100 companies Griffiths, CEDIA’s executive director. “Although for replacement lamps for projectors, the
and individuals from across the industry, smaller in size and in spite of the economic Genuine Lamps Alliance will protect both the
including previous exhibitors and found that climate, the 2009 show proved a huge success. financial and the health and safety interests of
68 per cent of present exhibitors wanted the Following this achievement, we have major plans consumers.
CEDIA Expo to remain a single event in one to ensure that the CEDIA Expo continues to To date, consumers have been unaware of the
location, and 73 per cent of these people stay fresh, relevant and valuable as the premier risks posed by copy lamps, which range from
thought that ExCeL was the ideal venue. annual event for residential custom installation poor value to physical danger. Independent
Visitors were also invited to complete a for exhibitors and visitors in 2010 and beyond.” research has demonstrated that the copy lamps
survey to identify where and how the Expo CEDIA aims to build on the success of new tested performed poorly when compared to
experience could be improved, whilst members initiatives, such as the “Designing Interiors genuine lamps, offsetting any potential saving
who do not visit were asked to contribute With Technology” conference and the show on the price paid by the consumer. In more
their feedback and ideas to the debate. ExCeL floor theatre which were well-supported at extreme cases, samples of copy lamps have
London emerged as the preferred location for a this year’s show. Outline plans include the been so badly manufactured that they present a
clear majority of those canvassed in the review. addition of a half day seminar programme risk to consumers, the organisation has said.
In view of these findings, the CEDIA Board has tailored to electrical contractors, plus dedicated Alliance members are a mix of audio visual
conference style events for architects and manufacturers, distributors and dealers across
The boat ride to the event
building services consultants. In another Europe, all committed to the supply of genuine
at CEDIA Expo 09
initiative, CEDIA is considering the option of replacement projector lamps only. The Alliance
a special VIP evening, working with major has published White Papers which outline the
institutions and banks based in Canary Wharf risks posed by both buying and selling copy
to attract high net-worth consumers to the lamps. They provide advice on identifying
event. The CEDIA Board is also exploring the and avoiding copy lamps, and highlight the
possibility of a re-branding for the event to advantages of using only genuine lamps.
broaden its appeal to custom installation and
design professional audiences. In all its efforts
CEDIA is committed to ensuring that the CEDIA
Expo remains representative of the industry’s
needs as a platform for education and doing
business.
CEDIA Designing
Scotland, Angus Gibson and Matthew Tillman modern schemes. CEDIA professionals and
from Gibson Music, Lucy Martin of John Cullen interior designers can work together to conceal
Interiors with
Lighting and Malcolm Stewart from Kensington the wires and the electronics, and bring huge
Home Technology. Sessions will focus on a benefits to the lifestyles of our clients. This
Technology
range of topics including; an introduction to conference is the perfect introduction for those
integrated future-ready homes, an A-Z of jargon who share this vision.”
conference
used in home electronics, trends in lighting The conference will begin at 2:00pm and end
design and control. at 5:00pm, followed by a champagne reception
CEDIA has announced that it will be repeating The event, sponsored by Decorex, idFX and and buffet.
the “Designing Interiors with Technology” BIDA (the British Interior Design Association),
conference that took place at CEDIA Expo 09 was first held on Wednesday, June 24 at this
alongside this year’s Decorex conference on year’s CEDIA Expo. “Following the overwhelming
Tuesday, September 29. The event will be held success of our first Designing Interiors with
in the State Apartment at the Royal Hospital, Technology conference in June, we are delighted
Chelsea and offer a free half-day education to be bringing the event to the heart of the
event to designers advising them on the interior design world in Chelsea,” said Fraser
benefits of including smart home technology in Stride, CEDIA outreach chair and director of
residential projects. Finite Solutions.
The presenters will include CEDIA marketing “Audio-visual, lighting control and other Fraser Stride,
chair and director of Beyond The Invisible, Jane electronic systems are integral elements of CEDIA outreach chair
4 Custom Installer
www.custominstaller.co.uk
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