Publisher’s Comment > September 2009
Issue 119
CUSTOM
INSTALL
ACCESSORIES
Survival of
the fittest...
ne major installation company I are good! At the bottom end of the scale, the
O
spoke to recently is reporting a most talented of the self-employed ‘one man
better year than last, but thinks band’ installers are still doing well. But again,
that smaller custom install only the best survive... “Evolution is the law of
companies are being squeezed very hard, purely policies”… Darwin said it, Socrates endorsed it,
on the basis that fewer resources gives them Cuvier proved it and established it for all time in
less room for an increased effort into the his paper on ‘’The Survival of the Fittest.”
marketplace, which is very much what they With this in mind, I welcome you all to
have had to do to win extra business. this all-new, vibrant and re-branded issue of
It has never been more important to be at Custom Installer. Our heritage is time-honoured
the top of the game; negotiation is harder, most and our legacy reputable…CI has evolved to
clients, or those speaking for their clients, are embrace Lifestyle – Technology – Integration:
looking for maximum value for money in the celebrating the best in residential, commercial
knowledge that they are in a position to drive a and education installations. This month we
hard bargain. feature the first of an exclusive series of in-
Another installer I was chatting with also depth technical articles to be entirely based
reported better business, despite the reduction upon the development of a Crestron controlled
in opportunities – so how much better were residential property; from blueprint to build,
they really doing? I was invited to visit their new this stunning editorial will surely capture the
Contact us now for the
premises with more than double the floor space imagination as we take a walk through its
for rack builds – difficult to argue that one! progress every month. If this hasn’t got your new 2009 catalogue
In a competitive world custom installers’ juices flowing, we focus on a variety of hot
credentials are also being examined more topics which will truly inspire and inform…enjoy!
and trade price list
closely during the decision process of choosing
a company to do business with. Having a full
TDI
complement of CEDIA certified staff, and
Popham
pursuing due diligence in every area of training
Winchester SO21 3BH
relevant to the company’s product portfolio is
essential ordnance for the successful installer.
UK
The irony here for smaller companies is that
some of them end up resorting to using the
01256 397770
services of larger, successful custom installation
info@tdigroup.co.uk
organisations to perform skilled tasks such as
www.tdigroup.co.uk
controller programming and testing. It’s a hard Brad Francis, Publisher
world out there, but not quite so hard if you
brad.francis@rephotopublishing.co.uk
www.custominstaller.co.uk Custom Installer 1
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