In 2008 they were a Bronze Bar & Shield Circle us part of their extended family." Said Motor-
of Excellence Award Winner. They earned the Clothes Manager Amy Hatfield. "They love to
award based upon their motorcycle and related come in and chat about whatever is on their
product sales performance, an evaluation of cus- mind." You will find that the store displays are
tomer service and satisfaction, and various oper- clean, orderly, and upscale. They actually have a
ational measures. full-time prep person working behind the scenes
Bob Nicklaus, General Manager, enjoys the fact to fully prepare the clothes for display. One partic-
that their great store is truly a destination for riding ular innovation that they offer, is specific labeling
enthusiasts. There is a banner out front proclaim- for individual jackets, for example, that specify
ing that they will trade for all makes or models of functionality. They specify if the garment incorpo-
bikes. If you query them further, you will find that rates Guardian Technology for protection in the
they are willing to discuss taking a car, truck, wa- event of a motorcycling mishap. They also indi-
tercraft, or collectible vehicle in on trade for one of cate if the garment might be wind resistant, water
their Harleys. They do draw the line on trading for resistant, or water proof. All these little extras make
anything that may breathe or eat, so you can’t for an easier shopping experience.
trade your spouse, sibling, child, or pet for a Harley. Of course there are trained salespersons avail-
Alefs maintains their own demo fleet of able to further assist you in your particular quest.
Harleys, so you can touch, feel, and ride a model If you happen to be in the market for boots or hel-
from one of the Harley families of bikes, Sportster, mets, Alefs actually has trained associates avail-
Dyna, Softail, Touring, or V-Rod, so you can essen- able full time in just boots or helmets to help you
tially experience the bike you want to take home make the best selection for your needs.
with you. They, in fact, set these demo bikes up Parts Manager Seth Beckman boasts a million
with a breather kit, custom exhaust, and race tuner, dollar inventory in parts for your Harley. With the
so your experience will be in reality more like the new facility, they have a much larger storage ca-
upgrades from a stock Harley that you would most pacity for a greater variety of parts and accessories.
likely make after your purchase. Sales Manager They stock everything to maintain and service
In the fall, the Harley-Davidson demo truck rolls Keith Bruce said fitting the rider to the right bike is your Harley, and stock the most popular acces-
into the parking lot for a weekend of riding a se- crucial. "We take the time to listen to what they sories. If they don’t happen to have what you need
lection of the new Harley models. Take a look at want or need in a motorcycle, take into consider- on hand, they can get it in three to five days. In ad-
www.alefshd.com to find out about the next deal- ation their physical size and direct them to the per- dition to genuine Harley-Davidson, they carry a
ership event and sign up for their E-Newsletter to fect bike." The result has led to plenty of referrals wide assortment of Kuryakyn and DRAG Special-
keep up with all the excitement at Alefs. and return business. ties items.
In the few years since Alefs’ grand opening of Motorclothes displays are one of the first things Service Manager Nate Lane indicated that’s
their full-service Harley-Davidson dealership, they that grab your attention when you enter Alefs. Mo- Alefs’ clean and modern service facility currently
have garnered awards from Harley for their Serv- torclothes associates will most likely be the first to has nine service bays in operation, and is very
ice, Parts, Motorclothes, and Finance departments. greet you as well. "Our customers really consider technician friendly since it is equipped with all of
the specialty tools and equipment necessary for
servicing and maintaining your Harley-Davidson
motorcycle. The dealership is very education ori-
ented for its mechanics, providing them the op-
portunity to become factory trained and certified.
Currently there are four Master Technicians on
staff. All of the techs, service writers, and service
manager focus on customer satisfaction, and treat
customers as members of the Alefs’ family.
You will be pleasantly surprised when you visit
Alefs Harley-Davidson in Wichita, Kansas. It’s a fun
place to hang out, and on Saturdays they treat you
to free hamburgers and hot dogs. You will be able
to show off your scoot, and also let people hear
you twist that throttle. The friendly and knowl-
edgeable staff and owners enjoy rubbing elbows
with their customers and talking motorcycles and
life. Visit them and meet the ‘family’ yourself.
16 Wide Open
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