| IHRSA Report | First Set
®
October: Trick?
The International Health, Racquet & Sportsclub
Association is a not-for-profit trade association Or Treat?
open to investor-owned and member-owned
fitness, racquet and athletic facilities. Associate
memberships are available to manufacturers
or suppliers of products and services of use
to IHRSA members.
October tends to be a nerve-wracking period for
800-228-4772 USA & Canada
617-951-0055 International
the financial markets—it’s the month in which
617-951-0056 FAX
www.ihrsa.org the most financial meltdowns have occurred—as
www.healthclubs.com
E-mail:
info@ihrsa.org well as for industry, in general. It also marks the
IHRSA Board of Directors
advent of Halloween, at a time when most people
David Patchell-Evans: Chairperson
GoodLife Fitness Clubs
are thinking, “We don’t need anything else to
519-661-0190 ext. 238
Lynne Brick: Brick Bodies Fitness
scare us.”
410-252-8058
Rick Beusman: Saw Mill Club
914-241-0797
As a result, and particularly given the weak global economy, a lot
Bob Shoulders: Fayetteville Athletic Club
of people are being extremely cautious about how they spend their
479-587-0500
time and money. I’d like to suggest a positive and proactive
Mike Raymond: Curves International
approach to the situation.
254-399-9285 First, visit the IHRSA bookstore (www.ihrsastore.com) to access
Susan Cooper: BodyBusiness Health Club & Spa a wealth of information that will help you be more successful.
512-459-9424
Revisit topics that you’re already well versed in, and explore ones
Art Curtis: Millennium Partners that are brand new. The time and effort you invest this month will
Sports Club Management, LLC
determine, in part, how well your club does in the future.
617-476-8910
Many people, as well as many businesses, tend to follow the
Sandy Hoeffer: Western Athletic Clubs
David Patchell-Evans
crowd, but, as members of IHRSA, our job is to remain cutting-
415-901-9243
IHRSA Chairperson
edge and provide leadership. The advantage we enjoy is that
David Hardy: Club Fit Corporation
780-953-4273
we always have the newest, most reliable facts at our finger-
Kilian Fisher: ILAM
tips. Knowledge is critical, but creating an effective action plan and, then,
+ 353 (0) 45 902235
implementing it successfully are also crucial.
Jeff Klinger: Anytime Fitness
IHRSA, for instance, is constantly formulating detailed, comprehensive
651-438-5050 strategies to define and guide its broad initiatives, as well as specific projects
Kay Yuspeh: Elite Fitness & Racquet Clubs
and meetings. A case in point: IHRSA 2010, the association’s 29th Interna-
262-786-0880
tional Convention and Trade Show, which will take place March 10-13
Bill McBride: Club One in San Diego. The planning for this annual world-class event takes place,
415-477-3000
virtually, year-round.
Gene LaMott: Ex-officio
As I’ve indicated, you need to be thoroughly informed; plan intelligently;
TW Holdings
and execute professionally. But, perhaps as important, you need to recog-
360-877-3915
nize that now, this month, at this very moment, when everyone else is run-
SPECIAL ADVISOR
LATIN AMERICA
ning scared, it’s your time to be bold! As others hesitate, you have a golden
chance to proceed with confidence.
Richard Bilton: Companhia Athletica
(55) 11-5181-2000
Certainly, you have to remain prudent financially, but you also have a
responsibility to your various constituencies—staff, members, and suppliers—
to excite, inspire, motivate, and work with them. We’re required to serve
our communities with our professional expertise, but also with our honest
optimism. An upbeat attitude, a little fresh paint on the walls, a dynamic
membership sales promotion—how much difference can little things make?
As members of IHRSA, we all hold a competitive edge.
For us, recession notwithstanding, October is a time of treats—no tricks
required.
—|
– David “Patch” Patchell-Evans,
patch@goodlifefitness.com
www.ihrsa.org | OCTOBER 2009 | Club Business International 95
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