also Greener On the Other Side
Countless Shades
of ‘Green’
As the industry’s green and sustainability initiatives have ramped up, products
for virtually every aspect of club operations have been developed to meet those
needs. The following examples from IHRSA associate members demonstrate
the growing versatility and diversity of green products and services available
to the club industry.
BALAnCed BOdy PILATeS
Balanced Body provides Pilates equipment, education, and
information. The company has also implemented “green”
business and manufacturing practices, including eco-friendly
shipping alternatives, packing materials, emission controls,
and office policies. Additionally, the company works with
its suppliers and partners to identify green remedies and
harvested lumber, made with processes that maximize
alternatives for their product offerings.
lumber yield and minimize waste. We put a lot of engineering
“From recyclable pallets and shipping crates to PVC-free
resources into green manufacturing alternatives, and into
Pilates mats, we’re trying to do what we can to leave
the long-term durability of all our equipment. The reason is
this planet in better shape than we found it,” states Ken
simple: the longer they last, the less waste they produce.”
endelman, Balanced Body’s founder and CeO. “I’m especially Contact: www.pilates.com, 800-745-2837
proud that our wood equipment uses only sustainable See our ad on page 71 —|
BOdy BAr, InC. eCOre InTernATIOnAL
everlast sports surfacing
with Nike Grind is com-
posed of recycled SBR tire
rubber, ColorMill ePDM
Although the Body Bar will function as designed forever, rubber, and sports footwear
certain components, such as rubber sleeves and labels, manufacturing byproducts
may eventually show the effects of frequent use. The Body and post-consumer athletic
Bar exchange Program provides health clubs and fitness shoes collected through
facilities with the opportunity to get brand-new Body Bars Nike’s Reuse-A-Shoe pro-
in exchange for old bars at a fraction of the cost. It’s a cost-
gram. The contribution of ePDM color technology to the
effective way to keep group exercise and personal training
composition of everlast surfacing enables the transforma-
areas looking sharp, while helping the environment by
tion of solid black SBR tire rubber into products with
reusing materials.
various levels of color concentration, enabling the creation
“During the past four years, we’ve helped numerous
of vibrant sports floors and even allowing for custom color
health clubs with the Body Bar exchange Program and the
and logo capabilities.
feedback has been overwhelmingly positive,” asserts Patrick
“Recycled rubber surfaces maintain superior indoor air
Riley, Body Bar’s director of sales. “The clubs get up to 60%
quality and support exceptionally low overall life-cycle
off of new Body Bars and we’re able to reuse the materials
costs,” says Kathryn Ross, director of marketing at
from the old bars to create new Body Bars.”
eCORe International, the manufacturer of everlast sports
Contact: www.bodybar.com, 800-500-2030 surfacing. “everlast surfacing not only adheres to the most
See our ad on page 31 —| stringent standards for low VOC (volatile organic com-
40
Club Business International | OCTOBeR 2009 | www.ihrsa.org
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