| News & Know How | news
Hot Off the
Presses:
IHRSA’s Guide to
Personal Training
> clubs eager to create, expand, or
improve on their personal-training
program would be well advised to
consult the newly released IHRSA’s
Guide to Personal Training: How
to Generate Profits and Improve
Member Satisfaction.
this comprehensive guide, spon-
sored by the American Council on
Exercise (ACE), provides revealing
From left: Waldyr Soares, of Fitness brasil; Eduardo Magalhães,
statistics on such things as the use
Dream Factory Sports; Jacqueline Antunes, IHRSA; Marcus Freire,
of personal trainers by Americans,
brazilian Olympic Committee; soccer coach Carlos Parreira; training trends, per-session fees,
Jay Ablondi, IHRSA; and Jason Conviser, ACSM
and the populations most likely to
purchase training services. It also
presents seven detailed case studies
Wellness Rio sizzles!
of clubs that have implemented
successful personal-training pro-
Inaugural convention exceeds all expectations grams. Also included: information
on certification
A
n estimated 30,000 people show’s affiliation with the Rio de
standards, trainer
turned out for the first-ever Janeiro Marathon—the convention
compensation, and
Wellness Rio 2009 convention was the site where all 15,400 regis-
best practices, plus
IHRSA’sGuideto
and trade show, which took place tered runners picked up their race kits. inventive sugges-
Personal Training
How to Generate Profits and
in Rio de Janeiro over a three-day “It was a perfect marriage,” Soares tions about how to
Improve Member Satisfaction
period in June. The event, which says of the collaboration. “I have over differentiate one’s
was conducted at Convention Center 20 years of experience in this sector, personal-training
SulAmérica, featured educational but I’ve never seen such great atten- program from the
presentations, roundtables, workshops, dance in the first edition of an event!” competition’s.
and an extensive trade show. Fitness Brasil, in partnership “the vast majority Sponsored by
Waldry Soares, the president of with IHRSA, also produces the annual of health clubs offer
International Health, Racquet & Sportsclub Association
Fitness Brasil, which staged the IHRSA/Fitness Brasil Latin American personal training, but
program in association with Dream Conference and Trade Show and only a small percentage of club
Factory Sports, attributed the heavier- publishes Fitness Business Latin members are utilizing them,” notes
than-expected attendance to the America magazine.
—|
Jay Ablondi, IHRSA’s executive vice
president of global products. “By
removing barriers that are preventing
>
people from exercising with personal
Short takes | Augie’s Quest Crests!
trainers—such as time constraints,
Augie’s Quest, the charitable initiative launched by Augie and Lynne nieto to help find
cost, anxiety, etc.—club operators can
a cure for amyotrophic lateral sclerosis (ALS) or Lou Gehrig’s disease, has surpassed
greatly increase their nondues revenue
its initial goal of raising $18 million. In mid-August, the tally stood at $19,771,162.
and better serve their communities.”
Recently, fund-raising efforts by ClubCorps, the Bally total Fitness Corporation, and
For more information, log on to
Performance Food Centers have helped to boost the total. Augie nieto, an industry
www.ihrsastore.com.—|
pioneer, cofounder and former president of Life Fitness, and ALS victim, is now working
on his second $18 million. —|
www.ihrsa.org | OCtOBER 2009 | Club Business International
17
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