| IHRSA Report | Member News
ASSOcIATE PrOFIlES ASSOcIATE NEwS
Tamara Di Tella of Buenos Aires, and
Life Fitness
originally introduced to the medical com- u
Celebrity Cruises has installed 16 Life
munity, Tangolates is now endorsed by
Fitness Elevation Series treadmills, nine
several celebrities, including Sting, Bryan
elliptical cross-trainers, and six Lifecycle
Adams, and ballet legend Julio Bocca.
exercise bikes on its Celebrity Solstice
Purchased as a license only, the package
ship. The equipment features touch-
includes one DI TELLA Tangolates porta-
screen technology, iPod connectivity, an
ble, stackable apparatus for two clients;
on-console Virtual Trainer, and Nike+
an owner’s manual; and a collection of
iPod compatibility, all for more engaging
DVDs featuring more than 1,000 exciting
workouts. “We don’t have the luxury of
movements. A license contract is available
being able to bring in new parts or prod-
at a promotional discount price of $1,995,
ucts at any time, so durability is equally important to style,” explains Susan Bonner,
plus shipping, and each additional appa-
the director of onboard revenue at Celebrity Cruises. Notes John Stransky, the
ratus costs $650. For more information,
president of Life Fitness, “This innovative fitness equipment reflects the luxury
contact the company at Libertador Avenue
experience that guests are receiving on the rest of the ship.” —|
3152, Buenos Aires (1425), Argentina;
+54 11-4805-6081; www.tamaraditella.com;
Mad Dogg Athletics, Inc.
www.tangolates.com. —|
u
SPIN Fitness (Mad Dogg Athletics, Inc.),
the creators of the Spinning program and
YogaDirect.com
patented line of Spinner bikes, now owns
the exclusive distribution rights for the
Bodyblade product line. SPIN Fitness, a
large equipment-based education com-
pany, will create effective curriculum for
Bodyblade. Each year, the company holds
thousands of continuing education and
certification courses in multiple disciplines,
including Spinning group cycling, Peak Pilates, Freeform Board, and Resist-A-Ball
stability ball training. “The Bodyblade has a broad appeal in that it’s simple to use,
challenging to master, and effective in numerous practical applications,” says
John Baudhuin, the founder of SPIN Fitness. “Our ability to advance products
u
Since 1999,
YogaDirect.com has provided
through comprehensive education and distribution is exactly what the Bodyblade
individuals and wholesale customers with
system needs to take it to the next level.” —|
a wide variety of innovative, affordable
yoga and fitness products, such as yoga
Octane Fitness
blocks, mats, and fitness balls. The com-
u
The newest winner of NBC-TV’s world-
pany’s newest item, the Microban Yoga
wide hit series, “The Biggest Loser” in
Mat, is the only yoga mat that’s proven to
Australia credits his Octane Fitness
repel bacteria and fungus, while keeping
elliptical cross trainer as critical in help-
the mat cleaner in between cleanings—
ing him shed a remarkable 192 pounds
making it ideal for hot yoga, ashtanga, or
in just 12 weeks—the most ever of any
power yoga classes. The company also
“Biggest Loser” titleholder. Starting the
recently released its new “Maendy Mat,”
weight-loss contest at 370 pounds, Bob
a 6' by 6' square yoga mat that’s popular
Herdsman, 57, of Bunbury, Western
Visit us at Club Industry Booth #1149 for use in partner and acro yoga classes.
Australia, says, “I never liked treadmills,
The company offers outstanding customer
but I became a huge fan of ellipticals, and Octane is unbelievable when it comes to
service and a 100% satisfaction, money-
feeling good and delivering results.” Although he was entitled to a free elliptical
back guarantee. For more information,
from a show sponsor, Herdsman followed advice he solicited, and selected the
contact the company at
YogaDirect.com,
Octane Fitness Q47ce, paying $5,468 of his own money and exercising consistently
206 Murphy Road, Hartford, CT 06114;
to claim a spot in the show’s finals. —|
800-331-8233;
www.yogadirect.com. —|
www.ihrsa.org | OCTOBER 2009 | Club Business International 103
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