Online MBA
• • •
(out of1600 Colleges of Business; only 430 have Schools look for students who bring value to a
earned the AACSB accreditation). When the program, someone who can present a different
field becomes cluttered, the consumer or customer perspective, a different approach to time-aged
migrates to the service provider that instills trust, issues in business. Well-spoken individuals
has an earned reputation for excellence and a long- who can bring value to a vibrant discussion
standing and successful track record. add value to the classroom.
The Admissions Process The Next Chapter
Will the admissions process for mBA pro- post mBA, what can graduates expect,
grams become more simplified over the com- in terms of Roi? Because our students are
ing years? Simplified, yes. Less stringent, I don’t mostly fully employed, historically, they do not
believe so. The University is going toward elec- see a huge jump in earnings upon their gradu-
tronic transfer of information and a process that is ation with an MBA. What our students tell
more streamlined to reduce processing time. Cur- us is that they are promoted faster and with
rently, from the time an individual has completed better increases because of the degree; they are
their application packet, they can expect an admis- considered for positions with wider breadth
sion decision within about three weeks. or scope of responsibilities (across business
disciplines versus promotions in a vertical
in the short-term, will we see more empha- path within a particular discipline), and that
sis being placed upon face-to-face and tel- they are able to change industries more eas-
ephonic interviews? With today’s technolo- ily to enhance their careers. Our alumni have
gies, the face-to-face interview may not be the told us they see a 30-35% increase in earnings
end-all. As for the telephone, much can be told within a couple of years of graduating with
about a person when they cannot rely on their their MBAs.
facial expressions and body language to carry
them in a conversation. Telephone interviews moving forward, are you at liberty to dis-
are very telling about a person; it can also cover cuss any of the innovations you have in
a multitude of flaws. the pipeline for 2009/10? CSU’s College
of Business is working to improve personal
Actually, in a face-to-face interview, everyone is on interactions with our Distance MBA Pro-
their best behavior; there is no “twit” meter; you gram students. Our goal is to minimize the
may have to wait until the classroom to find out feeling of distance between the campus and
someone won’t fit because they are no longer on the student at some location other than in
their “interview behavior”. Having said all this, the classroom. The innovation for the near
the new Live Meeting technology (or something future is to bring students, professors and
similar) allows discussions over a longer period of staff together using both voice and video so
time to give a better impression of an individual that discussions can be free flowing between
as they work through the admission process with parties and more interactive work can be
you. This may be a better approach because you done on projects and in teams. We envision
would get to know someone on a working basis our advisors working with students “in per-
and not in the “dress-up” one-hour interview. son” even though they may reside in China or
Mexico; our admissions staff will walk appli-
many schools offering online/distance educa- Do you feel that admission into a leading cants through paperwork by sharing a docu-
tion; however, there are not many AACSB ac- business school is achievable for anyone ment and helping them with the required
credited institutions who have ventured into this with a compelling background? Anyone information; our instructors will be able to
arena. The online/distance programs must meet with a compelling background who is willing hold group review sessions with students
the AACSB accreditation guidelines just like to prepare their paperwork, essays, and resumes simultaneously in four countries and three
the brick and mortar programs. completely, thoroughly and from a perspective states. Our students may be at a distance but
that shows, not only what they did but, how well they are not in isolation. ■
I don’t believe the saturation point has been met they did it, I believe, would have a good shot at
for our type of institution; employers and poten- being seriously considered. An applicant can-
tial students require some type of benchmarking not just submit paperwork and let the reader au-
Biography
to know that their resources will provide a return. tomatically understand their value; they should
Susan Meyer is the Director of MBA Programs at
One of the most common questions we are asked be on the phone or asking for appointments so Colorado State University - College of Business.
by a prospect is if we are AACSB accredited their value is experienced, not just read.
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