competence. To this end we perform pre and had hit a wall. The dean spent about 30 minutes place of the 70s, or even that of 10-12 years
post tests for every student and every course, on the phone with the student, listening and ago. As the workplace is constantly chang-
so our assessment teams are constantly mea- counseling. Before the end of the conversation ing, so too are our programs, to factor in the
suring whether students are learning. the dean asked the student if she would like elements of the changing market. If we talk
some telephone tutoring from one of the ac- about marketing as an example, just 10 years
Some institutions feel that the students are counting professors. The student readily agreed. ago it was media: today it’s the Internet. Our
responsible for the learning, but in our case, The next day the professor spent more than an program reflects the issues that are facing
we feel that our faculty have a significant re- hour on the phone with the student, helping globally competitive businesses today.
sponsibility to measure and evaluate the ef- her to understand the concepts in accounting.
ficacy of the course. Just last year alone, we This is not an isolated episode. Investment
carried out over 300,000 pre and post tests:
these are evaluated and measured so that we We believe this approach to be significantly Does the online mBA represent better value
can assess the relative strengths and weak- different. Therefore, our measurement of fac- for money when compared to the full-time
nesses of the students at the end of the pro- ulty performance is not based on research and or Executive mBA? I’ll give a controversial an-
gram. It is also noteworthy that we want the consequent publications but on performance in swer. The student who completes the program
faculty to be engaged in a process of consis- the classroom. We see this as paramount. obtains the best value. Many students don’t. So
tent self-improvement, which in turn helps the difference between online and on-campus
them to improve the quality of learning in Given the competitive demands placed is in many cases a matter of convenience. Both
their classes year after year. upon corporations today, and increas- are difficult; both require sedulous study, focus
ing globalization - both of which require and concentration.
However, what really sets our faculty apart is tomorrow’s business leaders to be flex-
their commitment and involvement in their ible and manage workforces and internal To obtain best value, the student should seek
students’ success. structures that cross cultural and politi- the best designed program that will enable
cal lines - have you redefined your mBA them to complete and hopefully become suc-
Here is an example: Two days ago, an MBA offering? I would say that we define it with cessful. Most of our students are adults who
student taking her second accounting class those things in mind. Again, our MBA is are already in business and may have to travel
called the dean to tell her of the anxiety she relatively young and it is designed around a great deal. If they are in planes, it is virtually
was feeling about accounting. The student the modern workplace rather than the work- impossible to attend a standard MBA course.
66 | CEO
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