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»Dr robert Krampf talks to Jonathan Calens
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Most schools tend to offer a traditional MBA with an option at the end to study
three or four concentrated courses in healthcare. This was not our choice. Rather,
we made a conscious decision to integrate healthcare into all of the courses.
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Kent State University and the Healthcare MBA
In a broader sense, the people who will be teaching the program may not
only come from the business school but from other academic areas of the
how does your healthcare offering differ from the other mBA pro- university as well.
grams you offer? It is pertinent to point out that we offer four MBA
programs, including an Executive MBA. Our healthcare offering and For example, we have someone in philosophy here at Kent State whose
the Executive MBA are very similar except for one major difference: In specialization is medical ethics and so she will be involved in teaching
the healthcare program, the subject of healthcare is integrated into every that subject even though she is in the philosophy department. We also
single course. We have chosen to orient the program to an audience of have some people in nursing who will be involved in teaching on the
healthcare professionals. So, even though it’s an MBA program, many program. Some of those with nursing backgrounds may have clinical
of the examples that are used throughout all of the classes are healthcare experience that would be relevant in the classroom. For example, we have
oriented. a nurse with a PhD in organizational development and another is the
Associate Dean with links to the financial area of a hospital.
healthcare spending comprises more than 15 percent of the u.S.
GDp and is growing faster than inflation. Clearly the timing of your Looking at the multidisciplinary nature of the program, this MBA covers
healthcare mBA could not be better. however, what prompted you a host of different areas. When creating it we concluded that key topics
to launch the qualification, aside from strong statistical data? Ac- to be covered should include leadership, subjects of an analytical nature
tually, we have been studying this market for about 10 years and periodi- and financial and strategic issues. As such, the program was built on the
cally doing research in order to gauge market demand. In fact, 10 years aforementioned four pillars.
ago, as a faculty member with a marketing specialization, I was requested
to carry out a study. Accordingly, I contacted many of the upper level To what extent will you be using external health practitioners? In
hospital administrators, Presidents and Vice Presidents in the area, and the main, Kent State Business School faculty will provide the major im-
the feedback indicated that they wanted their staff members to have petus. However, we will also be bringing in other people with specializa-
MBAs. However, they also wanted them to obtain material on certain tions in fields such as medical ethics and organizational behavior.
non-hospital dynamics that could be applied to healthcare. Based upon
that study we made a decision to pursue healthcare. Every course will be team-taught by a professor and a healthcare
professional. They will design the course syllabus according to the
Concurrently, a new provost was hired by the university: one of his early academic area they are teaching and will ensure that the applications of
directives was for us to create and expedite a healthcare MBA program. healthcare are integrated into that course.
So that vision, plus our research, provided the necessary spur. It took us
about a year to put everything together. Although you have a burgeoning healthcare industry in northeast
ohio, ultimately, what do you consider to be the target demograph-
Would i be correct in assuming the following? ❶ your healthcare ic for the aforementioned qualification? We believe we can attract
mBA is a blended offering. ❷ The program focuses on the global people from a far wider area than just Northeast Ohio. Perhaps in the
healthcare industry from a multi-disciplinary, business-oriented long run our offering might well be copied but, presently, we are unique
perspective. To me the word blended seems to imply online and live in the styling and delivery of the program. Most schools tend to offer a
classes; so, taken in its narrowest sense, the answer is yes. We are delivering traditional MBA with an option at the end to study three or four concen-
the program with some online material but there is considerable live trated courses in healthcare. This was not our choice. Rather, we made a
presentation as well. conscious decision to integrate healthcare into all of the courses.
38 | CEO
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