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and policy, and awareness of those issues approach. Instead, we have designed the of companies and brands for which individual
within the business school. curriculum to make the market environment consumers have developed preferences over a
a critical component and foundation of the long period of time.
Choosing the School of Foreign Service as a delivery process.
partner for the Global Executive MBA pro- The rest of the curriculum is designed in a sim-
gram is straightforward. It is ranked number The modular design of the Global Execu- ilar manner. Students study the strategy and
one in a variety of settings: a peer poll carried tive MBA program grew out of the 16 years structure of multinational firms while in Bue-
out by universities and published in the journal of experience gained from the Georgetown nos Aires, Argentina, and Sao Paolo, Brazil;
Foreign Policy shows them as number one in Campus Global Executive MBA program. the role of management in building capabili-
both their master’s and bachelor’s degree pro- All of the executives who participate in our ties and processes in multinational firms while
grams in international relations for a number Georgetown Campus EMBA program are in Bangalore, India; organizational innovation
of years. involved in two international consulting and evolution in advancing economies while
projects abroad as a core part of the curricu- in Madrid, Spain, and Moscow, Russia; and
The Georgetown-ESADE collaboration lum. To my knowledge, no other executive finally, leading global transformations while in
builds on some of the traditions mentioned MBA program requires its students to per- New York City and Washington, D.C.
earlier. ESADE is a Jesuit school with a similar form two international consulting projects.
profile as Georgetown’s McDonough School There are many other innovations I can speak
of Business. It’s about 50 years old, and it’s a In close collaboration with Georgetown’s about but suffice it to say that this curriculum
highly ranked and well respected school in the School of Foreign Service and ESADE, we is dramatically different in terms of the design
international setting. have developed a program designed around for executives, the experience that they gain
The real value proposition at Georgetown University’s McDonough School
of Business is an incredible return on investment, both in terms of personal and
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professional development.
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For a number of years we’ve enjoyed collabo- a conceptual framework that takes execu- from working in these market environments,
ration among the various faculty who have tives through a learning process tailored and the courses they take in order to reinforce
been working on similar research projects. to help them gain experience in the global their experience.
ESADE also has been ranked the number market environment. The students travel
one international business school by the Wall the globe engaging in live, integrative case Georgetown’s mcDonough School of
Street Journal Europe, as well as by a number studies, simulations, consulting projects, Business has great international appeal.
of other publications. and special events specific to the region they Why is this? Georgetown has an incredible
are visiting. brand name, which to some extent is part
ESADE provides a good fit with us in terms of its history. Although the school was
of the working relationships and shared values. In Washington, D.C., they study the global founded 220 years ago, from its inception
This Jesuit value system of creating a world economy and the impact of international reg- it had a global outlook and has always been
that is better for yourself and others is an im- ulation, and they also participate in a live case interested in reaching out and creating
portant part of the reason students choose to study on a topic of international importance. educational developments in various parts
come here. This year, it was North American trucking of the world. Hence, there are people who
regulations, the cross-border relationships have heard of Georgetown in fairly remote
Barring the international dimension the between Canada, the United States, and corners of the globe.
GEmBA program provides, how does Mexico, and the associated trade alliances
it differ from the other mBA programs and security alliances. Also, the McDonough School of Business
Georgetown currently offers? The always has approached the study of busi-
Georgetown-ESADE Global Executive In the second module we sharpen the focus. In ness from a global mindset, as is evident
MBA program has an innovative curriculum Barcelona, students immerse themselves into from our founding through the School
oriented toward a modular delivery in the dynamics of globalizing industries. The of Foreign Service. All of our programs,
eight cities around the world. Some other case example studied there is related to fast- from the undergraduate to the executive
modular programs offer the traditional moving consumer goods, specifically candy, level, include a global component through
MBA curriculum with some international and the decisions of local, regional, and global study abroad, global residencies, and
travel added on. We have not taken this players involved in mergers and acquisitions international modules.
20 | CEO
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