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We are also considering social networking technologies. We recognize
that the implementation and use of social learning does take a lot of
thought. It should be done carefully, for if haphazardly, the students will
not appreciate it or use it and, therefore, not benefit.
null
Can you tell me about the principles for Responsible
management Education initiative? As a University, we
are required to submit a report on our initiatives. It is an
overview of how we have integrated and further expand-
ed on the principles we cover in our courses and how we
have added value. At the doctorate level, we are changing
a course that had been purely looking at entrepreneur-
ship and innovation to also incorporate a focus on how
entrepreneurship and innovation can drive sustainability.
In another example, issues of micro financing are being
introduced into the finance courses. In effect, we are re-
ally bringing spot focus where it works and where it is
most applicable.
Program Selection
When is the best time to enroll in an mBA program? I
would say two years before one really needs the degree would
be the best time. But nobody can really accurately forecast the
appropriate time. Here at JIU, we have rolling starts during
the year. We actually have classes starting the first Sunday
JIU School of Business is also one of the original 100 signatories to the of every month. Admission is on a monthly basis so students can enter the
UN Principles for Responsible Management Initiative (PRME). We program at any time of the year: no need to wait for a fall or spring semester as
have joined other organizations and universities around the globe to they would in a standard university. This provides maximum flexibility.
look at the issues of responsible management sustainability and ethics
and corporate social responsibilities and those precepts are built into The general mBA is typically shorter in duration when compared
our courses. to the specialized mBA. however, some say that the specialized
mBA can make the graduate more marketable. Do you concur with
In this connection, and as discussed above, we have social and ethi- this? There are schools that provide two variations on the MBA. The
cal responsibility issues built into the programs, and with our recent student can do the general piece and if he or she wants a specialization in
membership into PRME, we are adding additional issues, the largest accounting or marketing then they can take another four or five classes
one - especially when we talk about green issues - is in the area of sus- over another semester, or similar structure.
tainability. There are numerous schools of thought on this, whether it’s
‘how do we make the most of our resources and stretch them out best Our own MBA has the specialization built in as a concept from the very
over time’. Economists argue about the efficacy of any real measure for beginning. So the core of set courses flows into whichever specializa-
these facets, but from our point of view, we provide very practical ori- tion the student is interested in and they all take the same amount of
entation in the MBA and as we do with other issues, we look at current courses whether they are generalists or focusing on say entrepreneurship
success stories and failures of the green movement. or healthcare administration.
I think the biggest change in the green movement - compared with
back in the 60s or 70s - is that the environmental issues are still there,
Quality vs. Quantity
but at least from the business side there are economically viable mod-
els that can be examined and followed. So, an organization is not The number of schools offering online mBA programs has grown
necessarily going to incur excessive costs in becoming green, in fact exponentially over the last six years. has the market reached satu-
there are ways to do it and save costs. Finally, I think the biggest ration point? I think there is a lot of room to grow. There is a general
change is that businesses are looking at it as a positive thing, not just perception that all MBAs are created equal. In truth, every school does
simply something that ‘if we can afford to do it we will to appease our have a unique delivery, whether it’s our model with the online delivery vs.
stockholders and shareholders’. I think corporations are looking at it ground-based instruction, or the types of courses, or the focus of the cur-
as something that can be economically viable and actually lead to an riculum, or the learning outcomes that are addressed. There are enough
improved bottom line. variations out there to cater to the needs of most student audiences.
62 | CEO
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